Debunking The Myth of Programmatic TV: A #NoFilter Close-Up

There’s never been more buzz around programmatic TV – or more confusion about what PTV truly means in the marketplace. Join the MMA and DataXu as they walk viewers through real-world examples of what is possible with programmatic TV today and pull back the curtain on what is really happening behind the scenes when it comes to PTV execution. Key takeaways will include:

• Unpacking a real case study of a successful 2016 programmatic TV campaign
• A deep dive into the opportunities and challenges programmatic TV poses for marketers
• What PTV growth looks like in 2021 and beyond