Three quarters of mobile consumers surveyed in eight countries would allow their location to be used by brands. Further data from the USA results indicate that social media web site ads are ineffective with 71% responding that they were “not at all likely” or only “somewhat likely” to engage. These and dozens of additional findings from an original consumer survey conducted by Millward Brown for mBlox will be presented, dissected and explored for value.

It is rare that a survey covering privacy, opt-in preferences, use cases, geofencing, multi-channel messaging and behavior of mobile consumers is undertaken on a global basis. Countries representing the Americas, APAC and EMEA are represented in the data, eight countries in total. Useful comparisons and contrasts between regions literally leap off the pages of data. Actionable insights for marketers wishing to engage their customers will be covered; including use cases from different industry segments.

mBlox a global leader in multi-channel messaging will lead this presentation critical to brand marketing professionals.