Join guest speakers Fatemeh Khatibloo, Senior Analyst at Forrester Research, Inc. and Eric Newman, VP of Products & Marketing at Digby as they discuss how to craft a location-based marketing privacy policy that allows you to contextually engage your customers while protecting their personal data. Our guest speakers will show how Loyalty, Transparency, Accountability and Value-Add Services add up to the perfect privacy-friendly mobile application and provide you with best practices to making it happen.