Rapidly evolving privacy regulations, technologies and consumer behaviors have forced the industry to redesign an Identity ecosystem without third-party cookies, ultimately leaving marketers and publishers to navigate an unfamiliar landscape composed of almost 100 different identity product providers (click here to see the list of providers).
Who’s Speaking About What?
Marketing experts will be discussing and debating with technical product experts from leading identifier solution providers to provide marketers with a better understanding of the tech, insights and resources critical to building their strategic Identity roadmaps.
Each session will be followed by a panel discussion led by Prohaska Consulting.
Most marketers may be familiar with one identity solution, as well as the challenges that currently exist with identity. However, perhaps few are aware of all providers and work being done to create an identity solution of the future and their approach to permission/consent.
The MMA believes it’s important for marketers to be educated on all identity solutions, including strengths, limitations, and innovations of each.
If any marketer is going to be great at modern marketing, it’s vital they understand the identifier solutions now and in the so very complicated future where Marketers are facing critical regulatory complexities.
As most marketers are familiar with at least one identifier solution, likely few are aware of all, let alone have had the opportunity to learn about each solution from providers in one forum. Through this debate series, MMA will enable Marketers to engage with the leading solution providers and learn about their solutions. This will help them make educated decisions on how to better solidify their value propositions and achieve the greatest return on investment.
The top identifier solution providers that we are engaging with:
What you should expect to takeaway:
Attendees should expect to get answers to key questions like:
Plus 5 Panel Debates - coming soon:
This debate will include marketer panelists to provide their viewpoints regarding the presented identity products. The marketers will debate via a live, virtual session, discussing the merits and disadvantages of each product and how it applies to their business. The marketers will provide case study or anecdotal examples, helping to reveal considerations in choosing a product that best fits any given business.
This debate will include regulatory experts to discuss the impact of the latest regulations (including GDPR, CCPA and others) pertaining to the deprecation of 3rd party cookies, along with other privacy policy updates and how that impacts consumer identification and targeting through a live virtual session.
This debate will include CMO panelists to provide their viewpoints regarding the presented identity products. The CMOs will debate via a live, virtual session, discussing the merits and disadvantages of each product and how it applies to their business. The CMOs will provide case study or anecdotal examples, helping to reveal considerations in choosing a product that best fits any given business.
This debate will include CDO panelists to provide their viewpoints regarding the presented identity products. The CDOs will debate via a live, virtual session, discussing the merits and disadvantages of each product, how it applies to their business and how it affects their decisions to make MarTech related investments. The CDOs will provide case study or anecdotal examples, helping to reveal considerations in choosing a product that best fits any given business.
This debate features leading brand analytics, each with knowledge and understanding of one or more of the presented identity products. The analytics will debate via a live virtual session, discussing the real-life implications of each. The panelists will discuss and debate the merits and limitations of each of these products.
