Mobile Fraud Bootcamp
The impact of mobile attribution fraud can be costly and significant for brands. In fact, top-line results from a previous MMA survey suggests that 84% of marketers expect mobile ad fraud to continue being a significant problem. Over 60% think it will increase in the future, partly because their individual efforts can´t address the fundamental drivers of mobile fraud. The MMA Mobile Fraud Bootcamp webinar series will focus on how marketers can best protect your media investments by uncovering and mitigating mobile fraud, through Brand Safety best practices as well as how the impending changes to IDFA and the loss of third-party cookies will impact mobile advertising and attribution.