With the rise of new generative AI tools, the tremendous potential AI has to transform marketing is readily apparent. While these advances are exciting, there are so many of them that, it can be hard for a marketing executive to know where to start. This webinar series will focus on helping marketing executives think about key issues relating to using AI to drive growth/profit, risks relating to AI, and the organizational implications of recent advancements in AI.
Speakers will include AI industry experts, including practitioners, authors, executives and researchers. Topics will include: