Australia | MMA Global

Consumer Behaviour Research on Australian Shoppers: AdNear

Australian shoppers prefer visiting grocery stores and general retail outlets on Thursday evenings, according to big data company AdNear’s latest research on Australian shopper behaviour. Whilst grocery shopping seemed to be the great equalizer, with nearly the same number of men as women frequenting supermarkets, ladies were more likely to hit the retail stores. AdNear’s research was conducted between February and April this year among 300,000 mobile users in five cities – Sydney, Melbourne, Perth, Adelaide and Brisbane. The study tracked shopping habits of homemakers, professionals, the affluent and students based on their location data to form behaviour insights. Of the total sample size, Melbourne had most grocery shoppers at 43 per cent, followed closely by Sydney at 41 per cent, whilst most general retail shoppers were located in Sydney (52 per cent), followed by Melbourne (34 per cent). Shoppers in Adelaide, Brisbane and Perth made up less than 20 per cent each of the respective grocery and general retail shopping demographic, underscoring the markets’ relative size to the two bigger cities of Sydney and Melbourne.
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