MMA/Luth Monthly U.S. Mobile Consumer Briefing: Location Based Services
With the availability of GPS and navigation features on mobile phones, location-based services can create personalized features tailored to a consumer’s location.
 
How often are consumers using location based services, and what are they using them for? What mobile phone capabilities are consumers most interested in gaining from allowing his/her location to be automatically shared?
 
These questions are addressed in the recent SavvyQuest™ omnibus survey sponsored by MMA from March 15 to March 19, 2010.

The Mobile Marketing Association (MMA) and its official research partner, Luth Research (www.luthresearch.com), today released highlights from the latest US Mobile Consumer Briefing, a monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Conducted in the aftermath of the devastating Haitian earthquake in January, the new survey shows that text messaging is now the second most common way that U.S. mobile users donate to charities such as those assisting in Haitian earthquake relief efforts.