MMA Luth March US Consumer Briefing: Mobile Giving | MMA

The Mobile Marketing Association (MMA) and its official research partner, Luth Research (www.luthresearch.com), today released highlights from the latest US Mobile Consumer Briefing, a monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Conducted in the aftermath of the devastating Haitian earthquake in January, the new survey shows that text messaging is now the second most common way that U.S. mobile users donate to charities such as those assisting in Haitian earthquake relief efforts.

 
Based on Luth Research’s online panel, SurveySavvy™, each MMA US Mobile onsumer Briefing collects answers from a demographically representative sample of more than 1,000 U.S. adult consumers. In the latest survey, 93 percent of respondents said they own a cell phone, and 33 percent of that subset indicated they donated to Haitian relief efforts through one or more means.
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