Think Tanks | Page 6 | MMA Global
  2. Think Tanks
  2. Think Tanks

Think Tanks

By using the MarCaps Readiness Assessment developed in collaboration with MMA’s MOSTT, we identified how marketing is going to help grow our business. We invested in new training for our marketers in economic modeling, entrepreneurialism, and storytelling so they can think more broadly about the value they are bringing and identify new opportunities for the business.
Norman De Greve
Chief Marketing Officer
General Motors

MOSTT

MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization. We seek to develop unique and actionable knowledge to guide CMOs’ organization design decisions and to assist marketing organizations in competing more effectively. MOSTT seeks to aid Marketers in driving business growth in today’s rapidly-changing environment.
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MATT

Why MATT?

7+ Years of Research

The MATT frameworks and acceleration tools are the result of 7+ years of collaborative research between academics and practitioners

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