The MarCaps work—with MMA’s MOSTT—helped us get aligned within our team on what we need to be best in the world at, what we need to be good at and what we can assign to others. It also helped gain alignment with the rest of the executive team and added clarity to the discussions.

MMA's work to help marketers cultivate best-in-classes practices and structures helps the entire profession, as evidenced by the latest effort around its revolutionary marketing capability framework and assessment tool," "Getting featured in Harvard Business Review adds another level of validation for MMA and shows the world how we keep on advancing knowledge and creating value for marketers.