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State of Generative AI in Marketing
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
State of AI in Digital transformation - MMA's CDO Benchmarking Study
Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
Advertising and the Present Moment
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Rex Briggs presents The AI Conundrum (MIT Press, 2024)
The State of AI in Marketing and CX
Boosting Advertising Effectiveness Using AI-Driven Personalization
State of Generative AI in Marketing
Movable Middles Growth Framework (MMGF) Research Initiative
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How confident are you that your marketing works?
State of AI in Digital transformation - MMA's CDO Benchmarking Study
State of Generative AI and its Application in Marketing
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