About
Member Center
Events
Featured Events
MMA CMO & CEO Summit 2024
July 21-23, 2024 | Napa, California
Join MMA @ Ai4, the largest AI business Event
August 12-14, MGM Grand, Las Vegas
Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA's AI Leadership Coalition
Smarties
SMARTIES™ Global Awards Programs
Global: SMARTIES X Global
Regional:
North America
APAC
EMEA
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
MENA
South Africa
Germany
Türkiye
United Kingdom
KSA
Brazil
Hispanic LATAM
Education
Research & Insights
Featured Research
Is it Real AI?
A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
AI Essentials
A framework covering key concepts for understanding and applying AI
Think Tanks
Join MMA

MarketingBudget

MarketingBudget

MarketingBudget

MarketingBudget

The Coronavirus (COVID-19) Impact on App Installs and Marketing Budgets

Read more about The Coronavirus (COVID-19) Impact on App Installs and Marketing Budgets

About MMA

Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

MMA SMS Leader:

Contact Us | Privacy Policy | Site Map

Featured Events

MMA CMO & CEO Summit 2024

Join MMA @ Ai4, the largest AI business Event

SMARTIES™ Global Awards Programs

Featured Research

Is it Real AI?

AI Essentials

MarketingBudget

MarketingBudget