The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.

Download the playbook and access strategies including:

• Target Early & Often
• Wow Shoppers With Fun & Engaging Creative
• Be Of Service & Reward Loyalty
• And more!

According to InMarket research, two-thirds of holiday shoppers plan to purchase gift cards this holiday season, presenting marketers with an exciting opportunity to acquire new customers, drive incremental sales, and foster loyal customers.

InMarket’s 2023 Gift Card Playbook provides marketers with the tips and tricks required to capitalize on this opportunity in the new year, when consumers are armed with these gift cards and eager to spend them. 

Download the report today and unlock key insights on:

• The top categories of gift cards consumers plan to purchase this holiday season
• The average spend per consumer on ecommerce, electronics, and beauty gift cards (2019 - 2021)
• Seven ways to engage gift card givers and recipients in the weeks and months ahead

Holiday shopping has triumphed as a long standing tradition, proving to be the most crucial time of year for marketers, advertisers, and shoppers alike. As the year of 2015 comes to a close, shopping online and in-store are officially no longer separate activities; rather, they are one in the same. Omnichannel now rules in how consumers research, spend, and save. 

To better understand the consumer’s shopping activities for the upcoming holiday season, RetailMeNot, Inc. partnered with Placed Inc., the leader in location-driven insights and ad intelligence. In this independent study commissioned by RetailMeNot, Placed surveyed over 10,000 consumers from its mobile audience on their upcoming planned holiday shopping activities. The findings equip retailers with insights to successfully influence the omnichannel shopper and their purchasing behavior this holiday season.

Download for the full study.