APAC | Page 7 | MMA Global


Kotak Mahindra Bank Ltd

January 15, 2025 | Jakarta

PT Vuclip Digital Indonesia (Viu)

Impact Tech Singapore Pte Ltd

Member Company: 

The collaboration is expected to increase overseas advertising demand for eclicktech’s Mainland Chinese web publishers by a targeted 150%

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced a partnership with eclicktech, a China-based intelligent data marketing service provider, which will provide eclicktech’s web publisher pool with international advertising demand. 

Authored by: Sneha Bhaskar, Senior Marketing Manager - APAC

Authored by: Gandharv Sachdeva, Country Head - India, Hybrid

Hybrid’s Gandharv Sachdeva shares insights on the trends that will define programmatic advertising in 2024

Chinese consumers now prioritize product functionality and quality over brand and price, McKinsey's 2022 consumer survey revealed.

The touchpoints have increased, the media is more fragmented, and the online and offline consumer decision-making paths are more diversified. The uni- marketing growth strategy is no longer an option but a necessity for marketers striving for success.

The Moveable Middle Consumer: A Playbook for Uni- Marketing Growth has been meticulously crafted by industry experts to guide marketers through the complexities and opportunities in contemporary consumer journeys.

Enhance your chances for success significantly with this Uni-Marketing Growth Playbook - to connect, understand and thrive in the modern marketing landscape.

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Member Company: 

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a proprietary web-based video player AnyManager Video Player, along with ad serving for AnyManager Video Player and text-to-video conversion functionalities on AnyManager, AnyMind’s publisher growth platform.

To help publishers quickly capitalize on the increased consumption and availability of video content, the new offerings are designed to be easily implemented and mindful of limitations around video production resources.