InMarket’s Q1 2023 QSR Fidelity Index InSights report looks at the quarterly productivity at QSR chains like Chick-fil-A, McDonald’s, and Wendy’s to better understand their ability to attract diners to their locations. 

Download the report to access powerful insights including: 

• How Sonic, Wendy’s, and Subway scored on the Q1 2023 Fidelity Index
• How tactics like value menus and celebrity partnerships likely contributed to stronger Fidelity Index scores
• What GeoType audience segments over-indexed at the top QSR chains
• And more!

In an era of increasing competition, inflationary pressures, and rapidly changing consumer behaviors, grocery marketers are challenged to attract new customers, strengthen existing shopper loyalty, and drive brand growth. 

InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more to better understand grocery chains’ ability to attract and retain shoppers during this period. 

Download the report now to access key insights and learn how to best maximize your grocery marketing strategy in the months ahead.

Just released: InMarket’s latest InSights report, the 2022 Coffee & Snack Shops Fidelity Index. 

InMarket analyzed the productivity of national coffee & snack shops to evaluate their ability to drive location efficiency and diner loyalty. Download the report and uncover key insights, including:

• The quarterly Fidelity Index score for chains like Tim Horton’s, Dunkin’, and Jamba Juice
• The 2022 New Restaurant Fidelity Index score for chains, which looks at the productivity of new locations opened in 2022
• What GeoTypes over-index at Starbucks, Cinnabon, and Auntie Anne’s

And more!

Download the report now!

Are you looking forward to the arrival of fall weather: cooler temperatures, changing leaves, and all things pumpkin? You're not alone. A recent survey by IBM Watson Advertising shows that 69% of consumers say they feel happy or relieved when fall weather first appears in the forecast. When fall weather does arrive, they say they will make distinct changes to their behaviors, and purchases.

Learn more about what a fashionably late fall season means for your business and what you can expect from consumers in the IBM Watson Advertising Fall Outlook.