InMarket’s latest InSights report takes a deep look at how consumers plan to spend the upcoming July 4th holiday. 

Download the report day to unlock key insights including: 

• How much consumers plan to spend on their July 4th meal
• What the top menu items are for July 4th BBQs & parties
• What alcohol beverage brands saw the highest sales increases last July 4th 
• And more!

InMarket’s Q1 2023 Dollar/Discount Fidelity Index report measures the love consumers have for a brand. 

Download the report today and unlock key insights, including:

• How Dollar Tree, Dollar General, and Five Below scored on the Q1 2023 Fidelity Index 
• What InMarket GeoType audience segments over-indexed at Big Lots, 99 Cents Only, and Dollar Tree
• What strategies can help your brand drive shopper loyalty
• And more!

In InMarket’s Q1 2023 Coffee & Snack Shop Fidelity Index report, you’ll find powerful data on the Q1 productivity at major chains including Starbucks, Cinnabon, Dunkin’ and more. 

Download the report and unlock insights including:

• Which Coffee & Snack Shop chain had the highest Fidelity Index score in the first quarter
• How coffee & snack shop brands are leaning into trends like health & wellness to engage key consumers
• What GeoType audiences over-index at Cinnabon, Starbucks, and Baskin’ Robbins
• And more!

Find these insights, and more in the report.

InMarket’s Q1 2023 Big-Box Fidelity Index InSights report analyzes the quarterly productivity and efficiency of major big-box brands like Walmart, Costco, Meijer and more. 

Download the report and unlock key findings including:

• How Walmart, Costco, and Target ranked on the Q1 2023 Fidelity Index
• What GeoTypes over-index at the largest big-box retailers
• What strategies big-box retailers can adopt to drive stronger shopper loyalty
• And more!

Unlock the data, and recommendations for how brands can improve productivity and loyalty, now!

Over the past two decades, Analytic Partners has collected a vast quantity of marketing intelligence across industries and countries. This intelligence lives and breathes in ROI Genome. ROI Genome has been an evolving endeavor that goes beyond traditional “you are here” benchmarking to understand and quantify the drivers of ROI and performance at a fundamental level to establish principles and truths for success.

In our latest Flash Report, we explain how holistic measurement in the form of Commercial Analytics can help capture the true impact of marketing on sales and ROI, and better inform your spend strategy. 

As a marketing leader, you know that accurate marketing metrics are essential for making informed decisions. However, siloed metrics like return on ad spend (ROAS) can be misleading, causing brands to lose up to 35 cents for every $1 spent on marketing optimization. To assist you in overcoming this challenge, we've crafted a report, which explores the limitations of siloed metrics.

Within this report you'll discover: