According to InMarket research, two-thirds of holiday shoppers plan to purchase gift cards this holiday season, presenting marketers with an exciting opportunity to acquire new customers, drive incremental sales, and foster loyal customers.

InMarket’s 2023 Gift Card Playbook provides marketers with the tips and tricks required to capitalize on this opportunity in the new year, when consumers are armed with these gift cards and eager to spend them. 

Download the report today and unlock key insights on:

• The top categories of gift cards consumers plan to purchase this holiday season
• The average spend per consumer on ecommerce, electronics, and beauty gift cards (2019 - 2021)
• Seven ways to engage gift card givers and recipients in the weeks and months ahead

The holiday shopping season is nearly here! If you’re like 71% of the consumers InMarket surveyed, you most likely have already started your 2022 holiday shopping. 

InMarket’s Holiday Shopping InSights report unlocks key insights about how consumers plan to shop for gifts during the busiest shopping time of the year.

 Download the report and access findings like:

• How much holiday shoppers plan to spend on gifts
• How inflation is impacting consumer holiday budgets
• What kind of gift cards gift givers plan to buy
• And more!

Using internal data from thousands of retailers and millions of shoppers, we’ve unwrapped four insights to help retailers ensure their 2015 holiday season is merry and bright, including:

•  Critical dates that consumers begin their holiday shopping journey, including demand by category and channels
•  Key retailer insights such as promotional trends and average offer opened
•  An inside look at mobile search trends and their impact on holiday shopping
•  A look at the new in-store shopper and how retailers can bridge the gap between the digital and physical experience