SAIB | MMA Global

SAIB

Google: Saudi Arabia Investment Bank starts targeting mobile users and sees a 90% reduction in cost per lead

SAIB Mobile Site

GOALS
• Penetrate the mobile market to ensure customer reach and relevance
• Minimize cost per lead
• Maximize number of leads
APPROACH
• Target mobile users via Google’s search and display advertising
• Website optimized for mobile browsing with added click-to-call and store locator functionality
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SAIB Mobile Site
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