Mobile optimized site | MMA

Priceline.com significantly boosts conversion rate on mobile devices with mobile-optimized site and Google Mobile Search Ads

Goals

  • Cater to growing global mobile device audience
  • Increase traffic and conversions
  • Improve experience for on the go users

Approach

  • Created mobile-friendly site with current-location search, bigger buttons, and easier checkout
  • Promoted site through Google Mobile Ads
  • Use mobile analytics to better understand and improve user experience

Results

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