TV | Mobile Marketing Association

Why You Should Advertise Your App On Television

This TechCrunch article by AppsFlyer CEO Oren Kaniel addresses the rising trend of app advertisers marketing on television.

Nielsen Cross-Platform Report

Nielsen released its Quarter 2, 2012 State of the Media: Cross-Platform Report this week. The Q2 2012 Cross-Platform Report highlights the viewing behavior of U.S. consumers and identifies emerging trends in media consumption across traditional TVs, mobile and Internet.

Below are some top line key insights from the report:

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