When we started Dark Matter, Inc. we did so under the maxim that focus mattered – do one thing and do it well. We not only decided to focus exclusively on the mobile channel, but on providing strategic services for the mobile channel to leading brand marketers and their agencies. The approach was quickly validated. Over the following years it became clear that companies and brands were no longer interested in marketing generalists with a mobile campaign or two under their belt, they were looking for bona fide mobile experts.