Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | Publicis Worldwide | Publicis Groupe | South Africa | 80.2 |
| 1 | VMLY&R | WPP | South Africa | 80.2 |
| 3 | PHD Worldwide | Omnicom Group | South Africa | 56.1 |
| 4 | GroupM | WPP | South Africa | 52.1 |
| 5 | Grey Group | WPP | South Africa | 48.1 |
| 5 | Wunderman Thompson | WPP | South Africa | 48.1 |
| 7 | Entravision Communications | South Africa | 46.1 | |
| 8 | Dentsu International | Dentsu | South Africa | 40.1 |
| 9 | Omnicom Media Group | Omnicom Group | South Africa | 32.1 |
| 10 | The Brandtech Group | South Africa | 28.1 | |
| 11 | Mindshare Worldwide | WPP | South Africa | 20.0 |
| 12 | Duke Group | South Africa | 16.0 | |
| 12 | Wavemaker | WPP | South Africa | 16.0 |
| 14 | Accenture Song | Accenture | South Africa | 8.0 |
| 15 | IPG Mediabrands | Interpublic Group | South Africa | 4.0 |