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Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2022 Winners
    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Agency Network
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Solution Provider
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Agency Network
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Solution Provider
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Agency Network
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Solution Provider
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - APAC 2022

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Rank Brand Industry Region Points
1 Heineken Alcoholic Drinks APAC 272.1
2 Grab Retail APAC 198.0
3 KFC Retail APAC 184.8
4 Boost Food APAC 178.3
5 McDonald's Retail APAC 176.3
6 Cadbury Food APAC 168.6
7 Google Technology & Electronics APAC 160.3
8 Lay's Food APAC 140.3
9 Sunlight Household & Domestic APAC 120.9
10 Nescafé Soft Drinks APAC 116.5
11 Google Search Technology & Electronics APAC 114.8
12 TikTok Media & Publishing APAC 105.2
13 Bia Saigon Alcoholic Drinks APAC 102.1
14 Samsung Galaxy Technology & Electronics APAC 100.4
15 Kinh Do Food APAC 94.5
16 Ensure Food APAC 81.6
17 Maybelline Toiletries & Cosmetics APAC 77.0
18 L'Oréal Toiletries & Cosmetics APAC 76.5
19 Castrol Automotive APAC 73.0
20 MILO Soft Drinks APAC 70.1
21 Wyeth Nutrition Food APAC 69.1
22 UltraTech Cement Business & Industrial APAC 68.4
23 Việc Làm Tốt Business & Industrial APAC 66.4
24 Dove Toiletries & Cosmetics APAC 66.1
25 Lifebuoy Toiletries & Cosmetics APAC 64.4
25 Pantene Toiletries & Cosmetics APAC 64.4
27 Sting Soft Drinks APAC 62.7
28 Swiggy Retail APAC 61.2
29 Bilibili Media & Publishing APAC 57.8
30 Samsung Technology & Electronics APAC 57.3
31 FE Credit Financial services APAC 56.1
32 Upstox Financial services APAC 54.4
33 KangShiFu Soft Drinks APAC 53.6
34 Head & Shoulders Toiletries & Cosmetics APAC 52.1
35 Sony Pictures Media & Publishing APAC 49.7
36 Lotus Herbals Toiletries & Cosmetics APAC 49.1
37 Star Sports Media & Publishing APAC 46.1
38 OPPO Technology & Electronics APAC 45.7
39 Pampers Toiletries & Cosmetics APAC 44.0
40 Amazon Prime Video Media & Publishing APAC 43.7
41 Aquafina Soft Drinks APAC 42.6
42 Fenbid Pharma & Healthcare APAC 42.0
42 Fiture Technology & Electronics APAC 42.0
42 Knorr Food APAC 42.0
42 Mellin Toiletries & Cosmetics APAC 42.0
46 Pond's Toiletries & Cosmetics APAC 41.3
47 Bharti Airtel Telecoms & Utilities APAC 40.4
48 blu Financial Services APAC 40.2
48 Truecaller Media & Publishing APAC 40.2
48 Wardah Toiletries & cosmetics APAC 40.2
51 Coca-Cola Soft Drinks APAC 38.5
52 Biti's Clothing & Accessories APAC 37.8
53 Philips Technology & Electronics APAC 37.3
54 Shell Automotive APAC 37.2
55 Pocari Sweat Soft Drinks APAC 36.2
56 Redoxon Pharma & Healthcare APAC 34.0
57 HEYTEA Soft Drinks APAC 33.6
57 iQiyi Media & Publishing APAC 33.6
57 vivo Technology & Electronics APAC 33.6
60 Dell Technology & electronics APAC 32.9
60 Emina Toiletries & Cosmetics APAC 32.9
62 B Natural Soft Drinks APAC 32.3
63 LUX Toiletries & Cosmetics APAC 32.0
64 Vim Household & Domestic APAC 30.0
65 adidas Clothing & Accessories APAC 29.2
66 Cornetto Food APAC 28.5
67 boAt Lifestyle Retail APAC 28.2
67 Hershey's Food APAC 28.2
67 Meesho Retail APAC 28.2
67 Nissan Automotive APAC 28.2
71 Volvo Automotive APAC 26.8
72 Horlicks Soft Drinks APAC 26.1
73 Ford Automotive APAC 25.4
74 Chips Ahoy / Be & Cheery / Kuaishouxiaochu Food APAC 25.2
74 Clear Toiletries & Cosmetics APAC 25.2
74 CR Sanjiu Pharma & Healthcare APAC 25.2
74 Dr.Yu Toiletries & Cosmetics APAC 25.2
74 Guliduo Soft Drinks APAC 25.2
74 Master Kong Food APAC 25.2
74 Moody Toiletries & Cosmetics APAC 25.2
74 OMO Household & Domestic APAC 25.2
74 Tencent Video Media & Publishing APAC 25.2
74 The a2 Milk Company Soft Drinks APAC 25.2
74 Victoria's Secret Retail APAC 25.2
85 Procter & Gamble Toiletries & Cosmetics APAC 24.8
86 KOC Vietnam Media & Publishing APAC 24.4
87 Aditya Birla Capital Financial Services APAC 24.2
87 HDFC Bank Financial Services APAC 24.2
87 Noise Technology & electronics APAC 24.2
87 Raymond Clothing & Accessories APAC 24.2
91 BARDI Technology & Electronics APAC 24.1
91 Bintang Beer Alcoholic Drinks APAC 24.1
91 Dancow Soft Drinks APAC 24.1
91 LinkAja Financial Services APAC 24.1
91 Ubud Writers & Readers Festival Non-profit, public sector & education APAC 24.1
91 Woods' Food APAC 24.1
97 Ms. Bach Tuyet Media & Publishing APAC 24.0
97 Traveloka Transport & Tourism APAC 24.0
99 BRU Soft Drinks APAC 22.8
100 Chuckie Food APAC 22.0
101 Huggies Toiletries & Cosmetics APAC 20.5
102 Tanishq Clothing & Accessories APAC 20.2
103 Danone Food APAC 20.1
103 Vaseline Toiletries & Cosmetics APAC 20.1
105 Bia Viet Alcoholic Drinks APAC 20.0
105 Blibli Business & Industrial APAC 20.0
105 Cream-O / Dynamite Food APAC 20.0
105 Generali Group Financial Services APAC 20.0
105 Nestlé Food APAC 20.0
105 Pepsi Soft Drinks APAC 20.0
111 Breeze Household & Domestic APAC 17.6
111 Mirinda Soft Drinks APAC 17.6
113 Arena Of Valor Leisure & Entertainment APAC 16.8
113 Bactroban Pharma & Healthcare APAC 16.8
113 Bioderma Pharma & Healthcare APAC 16.8
113 Centrum Food APAC 16.8
113 FILA Clothing & Accessories APAC 16.8
113 Huaxizi Toiletries & Cosmetics APAC 16.8
113 Minute Maid Soft Drinks APAC 16.8
113 Nayuki Soft Drinks APAC 16.8
113 New Balance Clothing & Accessories APAC 16.8
113 PepsiCo Food APAC 16.8
113 Quduoduo Food APAC 16.8
113 superX Alcoholic Drinks APAC 16.8
113 Voltaren Pharma & Healthcare APAC 16.8
113 WuSu Beer Alcoholic Drinks APAC 16.8
127 Amazon Alexa Technology & Electronics APAC 16.1
127 Boondh Toiletries & Cosmetics APAC 16.1
127 Cadbury PlayPad Media & Publishing APAC 16.1
127 Heinz Food APAC 16.1
127 Kérastase Toiletries & Cosmetics APAC 16.1
127 Kiehl's Toiletries & Cosmetics APAC 16.1
127 La Fonte Food APAC 16.1
127 Luminous Telecoms & Utilities APAC 16.1
127 Pizza Hut Retail APAC 16.1
127 Pristine8.6+ Soft Drinks APAC 16.1
127 Spotify Media & Publishing APAC 16.1
138 Pernod Ricard Alcoholic Drinks APAC 16.0
138 Strongbow Alcoholic Drinks APAC 16.0
138 Techcombank Financial services APAC 16.0
138 Telfast Pharma & Healthcare APAC 16.0
138 Zespri Food APAC 16.0
143 Xiaohongshu Media & Publishing APAC 13.2
144 Bear Brand Soft Drinks APAC 12.4
144 Dynamite Food APAC 12.4
144 VPBank Financial services APAC 12.4
147 Amazon Retail APAC 12.1
147 Dettol Household & Domestic APAC 12.1
147 Disney+ Hotstar Media & Publishing APAC 12.1
147 Intel Technology & Electronics APAC 12.1
151 Downy Household & Domestic APAC 12.0
151 Lazada Retail APAC 12.0
153 Shikhar Media & Publishing APAC 10.0
154 Closeup Toiletries & Cosmetics APAC 8.8
154 Comfort Household & Domestic APAC 8.8
154 International Labour Organization Non-profit, public sector & education APAC 8.8
154 Jim Beam Alcoholic Drinks APAC 8.8
158 ALIENERGY Soft Drinks APAC 8.4
158 Alipay Financial services APAC 8.4
158 Ant Forest Non-profit, public sector & education APAC 8.4
158 AQUA Soft Drinks APAC 8.4
158 Bigo Live Media & Publishing APAC 8.4
158 Bisco Food APAC 8.4
158 Burberry Clothing & Accessories APAC 8.4
158 Contac NT Pharma & Healthcare APAC 8.4
158 DICOS Retail APAC 8.4
158 ELEVIT Pharma & Healthcare APAC 8.4
158 F&F Retail APAC 8.4
158 Fossil Retail APAC 8.4
158 Gucci Toiletries & Cosmetics APAC 8.4
158 LEGO Leisure & Entertainment APAC 8.4
158 Longines Clothing & Accessories APAC 8.4
158 Mobil Automotive APAC 8.4
158 NongFu Spring Soft Drinks APAC 8.4
158 Twitter Media & Publishing APAC 8.4
158 ZaloPay Financial services APAC 8.4
177 Alpenliebe Food APAC 8.1
177 Asian Paints Household & Domestic APAC 8.1
177 Godrej Consumer Products Toiletries & Cosmetics APAC 8.1
177 Johnson & Johnson Toiletries & Cosmetics APAC 8.1
177 Kamasutra Pharma & Healthcare APAC 8.1
177 Matrix Toiletries & Cosmetics APAC 8.1
177 Renault Automotive APAC 8.1
177 Zee5 Media & Publishing APAC 8.1
185 Ariston Technology & Electronics APAC 8.0
185 Bank Central Asia Financial Services APAC 8.0
185 by.U Telecoms & utilities APAC 8.0
185 CDR Pharma & Healthcare APAC 8.0
185 Edelweiss Alcoholic Drinks APAC 8.0
185 Frisian Flag Soft Drinks APAC 8.0
185 La Roche-Posay Toiletries & Cosmetics APAC 8.0
185 Panasonic Technology & Electronics APAC 8.0
185 Peugeot Automotive APAC 8.0
185 Piaggio Automotive APAC 8.0
185 Prudential Financial Services APAC 8.0
185 SMARTFREN Telecoms & utilities APAC 8.0
185 Telkomsel Telecoms & Utilities APAC 8.0
185 Three Telecoms & Utilities APAC 8.0
185 Viennetta Food APAC 8.0
200 Croma Retail APAC 5.0
201 Alaska Milk Corporation Soft Drinks APAC 4.4
201 Bepanthen Pharma & Healthcare APAC 4.4
201 Bobbi Brown Toiletries & Cosmetics APAC 4.4
201 Boncha Soft Drinks APAC 4.4
201 GCash Financial services APAC 4.4
201 HeroesTD Leisure & Entertainment APAC 4.4
201 Laneige Toiletries & Cosmetics APAC 4.4
201 N-URC Food APAC 4.4
201 PETRONAS Dagangan Berhad Retail APAC 4.4
201 Pleng Media & Publishing APAC 4.4
201 Selecta Food APAC 4.4
201 Sprite Soft Drinks APAC 4.4
213 ABC Food APAC 4.0
213 Airtel Payments Bank Financial Services APAC 4.0
213 Ambuja Cements Business & Industrial APAC 4.0
213 Anlene Soft Drinks APAC 4.0
213 Astrapay Financial Services APAC 4.0
213 at home Retail APAC 4.0
213 Bango / Royco Food APAC 4.0
213 Bank Jago Financial Services APAC 4.0
213 Be Group Technology & Electronics APAC 4.0
213 Beck's Alcoholic Drinks APAC 4.0
213 BigBasket Retail APAC 4.0
213 Biznet Telecoms & utilities APAC 4.0
213 CEAT Automotive APAC 4.0
213 Chupa Chups Food APAC 4.0
213 DSP Mutual Funds Financial Services APAC 4.0
213 Eiger Retail APAC 4.0
213 Eucerin Toiletries & Cosmetics APAC 4.0
213 Flipkart Retail APAC 4.0
213 FPT Telecom Telecoms & utilities APAC 4.0
213 FWD Financial Services APAC 4.0
213 Garena Free Fire Technology & Electronics APAC 4.0
213 Gojek Transport & Tourism APAC 4.0
213 GROW Soft Drinks APAC 4.0
213 HealthifyMe Media & Publishing APAC 4.0
213 Hyundai Automotive APAC 4.0
213 ITC Masterchef Food APAC 4.0
213 Jeevansathi Media & Publishing APAC 4.0
213 JKCement Business & Industrial APAC 4.0
213 Kahf Toiletries & Cosmetics APAC 4.0
213 Kent RO Systems Household & Domestic APAC 4.0
213 Lactacyd Toiletries & Cosmetics APAC 4.0
213 League of Legends Technology & Electronics APAC 4.0
213 LG Technology & Electronics APAC 4.0
213 Mahindra & Mahindra Automotive APAC 4.0
213 MakeMyTrip Transport & Tourism APAC 4.0
213 Mercedes-Benz Automotive APAC 4.0
213 MX Player Media & Publishing APAC 4.0
213 MX TakaTak Media & Publishing APAC 4.0
213 Nestlé Lactogrow Soft Drinks APAC 4.0
213 Nippon India Mutual Fund Financial Services APAC 4.0
213 Nivea Toiletries & Cosmetics APAC 4.0
213 OREO Food APAC 4.0
213 Paddle Pop Food APAC 4.0
213 Panadol Pharma & healthcare APAC 4.0
213 Park Avenue Toiletries & Cosmetics APAC 4.0
213 Pearson Non-profit, public sector & education APAC 4.0
213 Pepsodent Toiletries & Cosmetics APAC 4.0
213 Phu Nhuan Jewelry Clothing & Accessories APAC 4.0
213 Poca Food APAC 4.0
213 PUBG Mobile Leisure & Entertainment APAC 4.0
213 Rexona Toiletries & Cosmetics APAC 4.0
213 Rong Do Soft Drinks APAC 4.0
213 Royco Food APAC 4.0
213 Sao Thai Duong Toiletries & Cosmetics APAC 4.0
213 Sensodyne Toiletries & Cosmetics APAC 4.0
213 SilverQueen Food APAC 4.0
213 Sunfeast All Rounder Food APAC 4.0
213 Tata Motors Automotive APAC 4.0
213 Tata Starbucks Soft Drinks APAC 4.0
213 THIỆN NỮ 2 Leisure & Entertainment APAC 4.0
213 TMRW Business & Industrial APAC 4.0
213 Tokocrypto Financial Services APAC 4.0
213 Toyota Automotive APAC 4.0
213 TPBank Financial services APAC 4.0
213 TV360 Media & Publishing APAC 4.0
213 Wipro Consumer Care & Lighting Household & Domestic APAC 4.0
213 XL Home Telecoms & utilities APAC 4.0
213 Zenius Education Non-profit, public sector & education APAC 4.0