| Overall Rank: | 1 |
| Points: | 272.1 |
| Awards Won: | 57 |
| Finalist(s) Achieved: | 7 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 37 |
| Silver(s) Won: | 13 |
| Bronze(s) Won: | 7 |
| Region: | APAC |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | ICON Media | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
The eKoin | Heineken | Heineken | MSL | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
Sip & Sync | Heineken | Heineken | Red Star | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | MSL | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | MSL | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
The eKoin | Heineken | Heineken | Digitas | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
The eKoin | Heineken | Heineken | Digitas | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
The eKoin | Heineken | Heineken | Digitas | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
Sip & Sync | Heineken | Heineken | Publicis | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Leo Burnett | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Leo Burnett | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
The eKoin | Heineken | Heineken | MSL | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
The eKoin | Heineken | Heineken | MSL | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
Sip & Sync | Heineken | Heineken | Maverick | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Red Star | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Red Star | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
Unlocking ECommerce with Always-On Collaborative Ads | Heineken | Heineken | Dentsu Redder | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Finalist |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |