Heineken

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	ICON Media	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
The eKoin	Heineken	Heineken	MSL	Vietnam	Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales	Smarties APAC	Gold (6)
Sip & Sync	Heineken	Heineken	Red Star	Indonesia	Brand Experience	Smarties Indonesia	Finalist
The Hunt for Smooth Gears & eKoins	Heineken	Heineken	MSL	Vietnam	Cross Platform - All Media, Spatial Technology	Smarties Vietnam	Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	MSL	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
The eKoin	Heineken	Heineken	Digitas	Vietnam	Customer Life-Cycle Marketing, Instant Impact, Spatial Technology	Smarties Vietnam	Gold (2), Bronze
The eKoin	Heineken	Heineken	Digitas	Vietnam	Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design	Smarties X	Gold (3), Silver (2)
The eKoin	Heineken	Heineken	Digitas	Vietnam	Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales	Smarties APAC	Gold (6)
Sip & Sync	Heineken	Heineken	Publicis	Indonesia	Brand Experience	Smarties Indonesia	Finalist
The Hunt for Smooth Gears & eKoins	Heineken	Heineken	Leo Burnett	Vietnam	Cross Platform - All Media, Spatial Technology	Smarties Vietnam	Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	Leo Burnett	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
The eKoin	Heineken	Heineken	MSL	Vietnam	Customer Life-Cycle Marketing, Instant Impact, Spatial Technology	Smarties Vietnam	Gold (2), Bronze
The eKoin	Heineken	Heineken	MSL	Vietnam	Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design	Smarties X	Gold (3), Silver (2)
The eKoin	Heineken	Heineken	Leo Burnett	Vietnam	Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales	Smarties APAC	Gold (6)
Sip & Sync	Heineken	Heineken	Maverick	Indonesia	Brand Experience	Smarties Indonesia	Finalist
The Hunt for Smooth Gears & eKoins	Heineken	Heineken	Red Star	Vietnam	Cross Platform - All Media, Spatial Technology	Smarties Vietnam	Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse	Heineken	Heineken	Red Star	Vietnam	Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse	Smarties Vietnam	Gold, Silver, Bronze
Unlocking ECommerce with Always-On Collaborative Ads	Heineken	Heineken	Dentsu Redder	Vietnam	O2O / New Retail / Innovative Sales Channels	Smarties Vietnam	Finalist
The eKoin	Heineken	Heineken	Leo Burnett	Vietnam	Customer Life-Cycle Marketing, Instant Impact, Spatial Technology	Smarties Vietnam	Gold (2), Bronze
The eKoin	Heineken	Heineken	Leo Burnett	Vietnam	Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design	Smarties X	Gold (3), Silver (2)