Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Location | Region | Points |
|---|---|---|---|---|
| 1 | BBDO | Buenos Aires | LATAM | 81.0 |
| 2 | CP+B | São Paulo | LATAM | 80.5 |
| 3 | WMcCann | São Paulo | LATAM | 72.5 |
| 4 | Wunderman Thompson | Buenos Aires | LATAM | 64.8 |
| 5 | Wunderman Thompson | São Paulo | LATAM | 40.3 |
| 6 | HavasPlus | Rio de Janeiro | LATAM | 30.0 |
| 7 | dentsu | Mexico City | LATAM | 28.3 |
| 8 | Inbrax | Santiago | LATAM | 24.3 |
| 9 | DPZ&T | São Paulo | LATAM | 22.2 |
| 10 | Commonwealth//McCann | Buenos Aires | LATAM | 16.2 |
| 11 | Leo Burnett Tailor Made | São Paulo | LATAM | 16.1 |
| 11 | Publicis | São Paulo | LATAM | 16.1 |
| 13 | Ideia3 | Salvador | LATAM | 12.1 |
| 14 | Don | Buenos Aires | LATAM | 10.1 |
| 15 | DOJO | São Paulo | LATAM | 8.1 |
| 15 | Energy BBDO | São Paulo | LATAM | 8.1 |
| 15 | Havas | Mexico City | LATAM | 8.1 |
| 15 | Studio Click | São Paulo | LATAM | 8.1 |
| 15 | TBWA\Buenos Aires | Buenos Aires | LATAM | 8.1 |
| 20 | Artplan | Rio de Janeiro | LATAM | 6.0 |
| 21 | Africa | São Paulo | LATAM | 4.0 |
| 21 | Dhélet VMLY&R | Buenos Aires | LATAM | 4.0 |
| 21 | HOY | Buenos Aires | LATAM | 4.0 |
| 21 | Santa Clara | São Paulo | LATAM | 4.0 |
| 21 | TBWA\Frederick | Santiago | LATAM | 4.0 |
| 26 | CMW | Buenos Aires | LATAM | 2.0 |
| 26 | CUBOCC | São Paulo | LATAM | 2.0 |
| 26 | Fuega | Buenos Aires | LATAM | 2.0 |
| 26 | GUT | Buenos Aires | LATAM | 2.0 |
| 26 | Havas | Rio de Janeiro | LATAM | 2.0 |
| 26 | Ogilvy | São Paulo | LATAM | 2.0 |
| 26 | VMLY&R | São Paulo | LATAM | 2.0 |