Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Foundation to Combat Antisemitism | Non-profit, public sector & education | North America | 92.8 |
| 2 | Ally | Financial Services | North America | 72.8 |
| 3 | Dove | Toiletries & Cosmetics | North America | 71.3 |
| 4 | Valda | Pharma & Healthcare | North America | 65.7 |
| 5 | Castrol | Automotive | North America | 55.7 |
| 6 | Choctaw Casinos & Resorts | Leisure & Entertainment | North America | 50.0 |
| 7 | HBO Max | Media & Publishing | North America | 42.8 |
| 7 | PlugSports | Leisure & Entertainment | North America | 42.8 |
| 9 | Indeed | Business & Industrial | North America | 35.7 |
| 10 | Cupcake Vineyards | Alcoholic Drinks | North America | 35.0 |
| 11 | Upside | Media & Publishing | North America | 28.6 |
| 12 | Gushers | Food | North America | 27.1 |
| 13 | Enfamil | Food | North America | 25.7 |
| 13 | JBL | Technology & Electronics | North America | 25.7 |
| 13 | Lunchables | Food | North America | 25.7 |
| 13 | Old El Paso | Food | North America | 25.7 |
| 17 | Tyson | Food | North America | 18.6 |
| 18 | E*TRADE | Financial Services | North America | 17.1 |
| 18 | Hilton | Transport & Tourism | North America | 17.1 |
| 18 | M&M Food Market | Retail | North America | 17.1 |
| 21 | Vaseline | Toiletries & Cosmetics | North America | 15.0 |
| 22 | Audible | Media & Publishing | North America | 12.8 |
| 23 | PreVue | Media & Publishing | North America | 9.3 |
| 24 | Ad Council | Non-profit, public sector & education | North America | 8.6 |
| 24 | AT&T | Telecoms & Utilities | North America | 8.6 |
| 24 | Nature Valley | Food | North America | 8.6 |
| 24 | Olay | Toiletries & Cosmetics | North America | 8.6 |
| 28 | adidas | Clothing & Accessories | North America | 5.0 |
| 29 | Blaze Pizza | Retail | North America | 4.3 |
| 29 | Bob Evans | Retail | North America | 4.3 |
| 29 | Huntington National Bank | Financial Services | North America | 4.3 |
| 29 | QuikTrip | Retail | North America | 4.3 |
| 29 | Starmark | Business & Industrial | North America | 4.3 |