Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Media Agency | Network | Location | Region | Points |
|---|---|---|---|---|---|
| 1 | Mindshare | WPP | Shanghai | APAC | 274.9 |
| 2 | Mindshare | WPP | Ho Chi Minh City | APAC | 269.4 |
| 3 | Mindshare | WPP | Mumbai | APAC | 220.6 |
| 4 | Wavemaker | WPP | Jakarta | APAC | 209.1 |
| 5 | Wavemaker | WPP | Mumbai | APAC | 170.0 |
| 6 | Starcom | Publicis Groupe | Ho Chi Minh City | APAC | 144.8 |
| 7 | Red Star | Dentsu | Ho Chi Minh City | APAC | 134.1 |
| 8 | EssenceMediacom | WPP | Ho Chi Minh City | APAC | 123.5 |
| 9 | Mindshare | WPP | Jakarta | APAC | 122.9 |
| 10 | EssenceMediacom | WPP | Jakarta | APAC | 99.6 |
| 11 | Publicis Media | Publicis Groupe | Ho Chi Minh City | APAC | 96.3 |
| 12 | Mindshare | WPP | Taguig | APAC | 89.1 |
| 13 | PHD | Omnicom Group | Jakarta | APAC | 84.4 |
| 14 | EssenceMediacom | WPP | Gurgaon | APAC | 80.7 |
| 15 | Mindshare | WPP | Bangkok | APAC | 80.2 |
| 15 | OpenMind | WPP | Taguig | APAC | 80.2 |
| 17 | Wavemaker | WPP | Gurgaon | APAC | 72.7 |
| 18 | Madison Media | Mumbai | APAC | 60.6 | |
| 19 | UM | Interpublic Group | Singapore | APAC | 52.1 |
| 20 | Mindshare | WPP | Bangalore | APAC | 48.4 |
| 21 | Wavemaker | WPP | Shanghai | APAC | 44.3 |
| 22 | Initiative | Interpublic Group | Shanghai | APAC | 43.6 |
| 23 | EssenceMediacom | WPP | Shanghai | APAC | 42.8 |
| 24 | OMD | Omnicom Group | Mumbai | APAC | 40.4 |
| 25 | Starcom | Publicis Groupe | Makati | APAC | 40.1 |
| 26 | OpenMind | WPP | Ho Chi Minh City | APAC | 35.0 |
| 27 | Publicis Media | Publicis Groupe | Gurgaon | APAC | 32.3 |
| 28 | mSix&Partners | Jakarta | APAC | 32.2 | |
| 29 | EssenceMediacom | WPP | Mumbai | APAC | 30.3 |
| 30 | Mindshare | WPP | Petaling Jaya | APAC | 30.0 |
| 31 | Mindshare | WPP | Gurgaon | APAC | 28.7 |
| 32 | Wavemaker | WPP | Taguig | APAC | 28.1 |
| 32 | Zenith | Publicis Groupe | Bangkok | APAC | 28.1 |
| 34 | Wavemaker | WPP | Ho Chi Minh City | APAC | 28.0 |
| 35 | Carat | Dentsu | Chinese Taipei | APAC | 25.0 |
| 36 | PHD | Omnicom Group | Bangkok | APAC | 24.1 |
| 37 | Havas Media | Havas Group | Mumbai | APAC | 21.1 |
| 38 | Interactive Avenues | Interpublic Group | Mumbai | APAC | 20.2 |
| 38 | OMD | Omnicom Group | Gurgaon | APAC | 20.2 |
| 40 | Leverate Group | Jakarta | APAC | 20.1 | |
| 41 | TKL Corporation | Ho Chi Minh City | APAC | 20.0 | |
| 42 | OMD | Omnicom Group | Beijing | APAC | 17.1 |
| 42 | TEAMPRO | Shanghai | APAC | 17.1 | |
| 42 | UM | Interpublic Group | Shanghai | APAC | 17.1 |
| 45 | Publicis Media | Publicis Groupe | Mumbai | APAC | 16.1 |
| 45 | Zenith | Publicis Groupe | Gurgaon | APAC | 16.1 |
| 47 | Carat | Dentsu | Gurgaon | APAC | 12.1 |
| 47 | Interactive Avenues | Interpublic Group | Bangalore | APAC | 12.1 |
| 47 | Madison World | Mumbai | APAC | 12.1 | |
| 47 | Wavemaker | WPP | Bangalore | APAC | 12.1 |
| 51 | Carat | Dentsu | Shanghai | APAC | 8.6 |
| 52 | OMD | Omnicom Group | Bangalore | APAC | 8.5 |
| 53 | Starcom | Publicis Groupe | Mumbai | APAC | 8.1 |
| 54 | OMG | Omnicom Group | Jakarta | APAC | 8.0 |
| 54 | Spark Foundry | Publicis Groupe | Manila | APAC | 8.0 |
| 54 | Wavemaker | WPP | Bangkok | APAC | 8.0 |
| 57 | Havas Media | Havas Group | Melbourne | APAC | 5.0 |
| 58 | GroupM Circle | WPP | Shanghai | APAC | 4.8 |
| 59 | Hearts & Science | Omnicom Group | Sydney | APAC | 4.5 |
| 60 | Bigtrunk Communications | Mumbai | APAC | 4.0 | |
| 60 | Carat | Dentsu | Jakarta | APAC | 4.0 |
| 60 | CLICKMEDIA | WPP | Ho Chi Minh City | APAC | 4.0 |
| 60 | EssenceMediacom | WPP | Bangalore | APAC | 4.0 |
| 60 | EssenceMediacom | WPP | Delhi | APAC | 4.0 |
| 60 | Madison Media | Delhi | APAC | 4.0 | |
| 60 | mSix&Partners | Taguig | APAC | 4.0 | |
| 60 | Organic by MSL | WPP | New Delhi | APAC | 4.0 |
| 60 | Publicis Media | Publicis Groupe | Jakarta | APAC | 4.0 |
| 60 | Zenith | Publicis Groupe | Jakarta | APAC | 4.0 |
| 70 | mSix&Partners | Ho Chi Minh City | APAC | 3.0 |