Wavemaker

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
5 Star Mush Detector	Cadbury	Mondelēz International	Wavemaker	India	Customer (CX) / User Experience (UX) & Design	Smarties APAC	Bronze
5 Stars Everywhere	Cadbury	Mondelēz International	Wavemaker	India	Short or Long Form Video	Smarties APAC	Silver
BringBack2011	Oreo	Mondelēz International	Wavemaker	India	Cross Digital Media Marketing, Social Media Marketing	Smarties APAC	Finalist (2)
Proud Sponsors of Groundstaff	Cadbury	Mondelēz International	Wavemaker	India	Brand Purpose / Activism	Smarties APAC	Finalist
#CheerForAllSports	Cadbury	Mondelēz International	Wavemaker	India	Real Time Marketing	Smarties APAC	Finalist
ConFUSEing Controller	Cadbury	Mondelēz International	Wavemaker	India	Gaming, Gamification & E-Sports	Smarties APAC	Finalist
HeartSpeak: Voice of the Voiceless	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Social Impact Marketing, Experimental / Innovation Technology	Smarties APAC	Silver (2)
Noah X Tommy Hilfiger	Tommy Hilfiger	PVH	Wavemaker	China (Mainland)	Spatial / AR / VR / NFT / Metaverse Tech, Live (Streaming) E-commerce	Smarties APAC	Silver (2)
Secret Messages	Cadbury	Mondelēz International	Wavemaker	India	Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing	Smarties APAC	Gold (3), Silver
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Integrated Ecommerce Innovation	Smarties APAC	Bronze (3)
#FaithNotForce	Bournvita	Mondelēz International	Wavemaker	India	Social Impact Marketing, Short or Long Form Video	Smarties India	Finalist (2)
#SmileOutLoud	Colgate	Colgate-Palmolive Company	Wavemaker	India	Social Impact Marketing	Smarties India	Finalist
5 Star Mush Detector	Cadbury	Mondelēz International	Wavemaker	India	Social Media Marketing	Smarties India	Gold
Bijli Gul 2.0 - Power Off, Luminous On	Luminous Power Technologies	Luminous Power Technologies	Wavemaker	India	Cross Digital Media Marketing, Personalisation	Smarties India	Gold, Bronze
BringBack2011	Oreo	Mondelēz International	Wavemaker	India	Cross Digital Media Marketing	Smarties India	Gold
Connected Rakhi	Cadbury	Mondelēz International	Wavemaker	India	Experimental / Innovation Technology	Smarties India	Finalist
Proud Sponsors of Groundstaff	Cadbury	Mondelēz International	Wavemaker	India	Brand Purpose / Activism	Smarties India	Silver
#CheerForAllSports	Cadbury	Mondelēz International	Wavemaker	India	Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design	Smarties India	Bronze, Finalist (2)
Valentine's Day 2023 Gamified Engagement campaign	Cadbury	Mondelēz International	Wavemaker	India	Integrated Ecommerce Innovation	Smarties India	Finalist
Valentine's Day Unforgettable Love Tips	Cadbury	Mondelēz International	Wavemaker	India	Personalisation	Smarties India	Silver
ConFUSEing Controller	Cadbury	Mondelēz International	Wavemaker	India	Gaming, Gamification & E-Sports	Smarties India	Finalist
Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division	L'Oréal	L'Oréal	Wavemaker	India	Customer Journey Marketing - Lead Generation / CRM	Smarties India	Silver
Halloween Treasure Hunt	Alpenliebe Juzt Jelly	Perfetti Van Melle	Wavemaker	India	Audio / Voice / Sonic Branding	Smarties India	Gold
How we hacked India's biggest reality show to drive performance goals.	Vodafone Idea Limited	Vodafone Idea Limited	Wavemaker	India	Omnichannel Marketing	Smarties India	Silver
India unites together to co-create next favorite Cadbury flavor	Cadbury	Mondelēz International	Wavemaker	India	Customer (CX) / User Experience (UX) & Design	Smarties India	Bronze
JioSaavn X Center Fresh Valentine's Day	JioSaavn	Jio Platforms	Wavemaker	India	Audio / Voice / Sonic Branding, Personalisation	Smarties India	Bronze, Finalist
Oreo Recipes - Baker's republic of Oreo	Oreo	Mondelēz International	Wavemaker	India	Data Insights / Contextual Marketing	Smarties India	Finalist
Perk Chaapless Champion	Peek Freans	Mondelēz International	Wavemaker	India	Creator / Influencer / Celebrity Marketing	Smarties India	Finalist
Perk Disclaimers	Peek Freans	Mondelēz International	Wavemaker	India	Personalisation, Real Time Marketing	Smarties India	Gold, Bronze
SaveThe20Coin	Oreo	Mondelēz International	Wavemaker	India	Instant Impact / Promotion	Smarties India	Gold
Secret Messages	Cadbury	Mondelēz International	Wavemaker	India	India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design	Smarties India	Gold, Silver, Finalist (2)
The World's Biggest Football Party Ever	JioCinema	Network18 Group	Wavemaker	India	Cross Digital Media Marketing	Smarties India	Bronze
Awal Semua Kebaikan	Bebelac	Danone	Wavemaker	Indonesia	Social Impact Marketing	Smarties Indonesia	Finalist
The Dawn Of A New Era in Remarketing with Personalisation	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Personalisation	Smarties Indonesia	Bronze
From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Spatial / AR / VR / NFT / Metaverse Tech, Customer (CX) / User Experience (UX) & Design, Programmatic	Smarties Indonesia	Silver, Bronze, Finalist
Bright Complete Anti Acne - Drawat Masteclass	Garnier	L'Oréal	Wavemaker	Indonesia	Experimental / Innovation Technology	Smarties Indonesia	Finalist
Amplifying Product Unique Selling Point through Gamification	Garnier	L'Oréal	Wavemaker	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Finalist
HeartSpeak: Voice of the Voiceless	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Brand Experience, Experimental / Innovation Technology	Smarties Indonesia	Gold, Finalist
Sense of Purpose – Catalyze the Indonesian consumer consciousness towards sustainability	L'Oréal	L'Oréal	Wavemaker	Indonesia	Social Impact Marketing	Smarties Indonesia	Finalist
Owning micro-moments with #AQUADULU	AQUA	Danone	Wavemaker	Indonesia	Real Time Marketing	Smarties Indonesia	Finalist
Pretz Captivated Indonesian Gen Z with Online-to-Offline experience	Pretz	Mondelēz International	Wavemaker	Indonesia	Data Insights / Contextual Marketing, O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Finalist (2)
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Programmatic, Spatial / AR / VR / NFT / Metaverse Tech, Personalisation	Smarties Indonesia	Silver, Bronze, Finalist
We Skincare About You: Bringing New York to Jakarta	Kiehl's	L'Oréal	Wavemaker	Indonesia	Brand Experience	Smarties Indonesia	Bronze
Winning Local Battle in Central Java Region	AQUA	Danone	Wavemaker	Indonesia	Omnichannel Marketing	Smarties Indonesia	Bronze
Worth It Squad: Putting the Spotlight on Diverse Indonesian Beauty	L'Oréal	L'Oréal	Wavemaker	Indonesia	Social Media Marketing	Smarties Indonesia	Finalist
Powderfilled campaign	Alpenliebe	Perfetti Van Melle	Wavemaker	Vietnam	Spatial / AR / VR / NFT / Metaverse Tech, Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Bronze, Finalist (2)
Mentos Fanta Limited Edition Launch - The Most Unexpected Collaboration Ever	Mentos	Perfetti Van Melle	Wavemaker	Vietnam	Product and / or Service Launch	Smarties Vietnam	Bronze
150th Anniversary campaign on Lazada	Shiseido	Shiseido	Wavemaker	Vietnam	Integrated Ecommerce Innovation	Smarties Vietnam	Finalist
From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Personalisation	Smarties X	Gold
Smile to Unlock: E-commerce Discounts Meet Joyful Engagement	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Spatial / AR / VR / NFT / Metaverse Tech	Smarties X	Gold
Amplifying Product Unique Selling Point through Gamification	Garnier	L'Oréal	Wavemaker	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Finalist
Ramadan - Playable Ad	Blibli	PT Global Digital Niaga Tbk	Wavemaker	Indonesia	Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Bronze