Mindshare

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
"Quiet" Nature Regenerates Your "Loud" Life	La Vie	Nestlé	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties APAC	Finalist
100 Girls, 100 Kinds of Beauty	Dove	Unilever	Mindshare	China (Mainland)	Short or Long Form Video, Omnichannel Marketing	Smarties APAC	Silver, Bronze
Amateur Esports League: Leveling Up the Customer Relationship	Castrol	BP	Mindshare	China (Mainland)	Integrated Ecommerce Innovation	Smarties APAC	Finalist
KPL Player Cards Launch	Clear	Unilever	Mindshare	China (Mainland)	Integrated Ecommerce Innovation	Smarties APAC	Gold
Discover China's Endemic Species	Qualcomm	Qualcomm	Mindshare	China (Mainland)	Omnichannel Marketing	Smarties APAC	Bronze
Do the #RexonaFirstDayVibe	Rexona	Unilever	Mindshare	Philippines	Instant Impact / Promotion	Smarties APAC	Finalist
Don't lose your focus - Else miscount the words	Milo	Nestlé	Mindshare	Vietnam	Personalisation	Smarties APAC	Finalist
First ever reusable & sustainable platform	Volvo	Geely	Mindshare	India	Spatial / AR / VR / NFT / Metaverse Tech	Smarties APAC	Finalist
How La Vie 19 Liters Transforms Its Business Model	La Vie	Nestlé	Mindshare	Vietnam	Customer Journey Marketing - Lead Generation / CRM	Smarties APAC	Gold
Kotex Fights Back Period Stigma - Bloody Awesome Series	Kotex	Kimberly-Clark	Mindshare	Vietnam	Brand Purpose / Activism, Brand Experience	Smarties APAC	Silver, Bronze
Banh Mi Takeover	Lifebuoy	Unilever	Mindshare	Vietnam	Social Impact Marketing	Smarties APAC	Finalist
Lighting up your world with Sunlight enabled by Grivy x Mindshare	Sunlight	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties APAC	Finalist
Destination Aranya	Louis Vuitton	LVMH	Mindshare	China (Mainland)	Product and / or Service Launch	Smarties APAC	Silver
Collectible Cards - Rewards for Everyone	Milo	Nestlé	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties APAC	Finalist
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance	Pepsodent	Unilever	Mindshare	Indonesia	Brand Purpose / Activism	Smarties APAC	Finalist
Propelling Restaurants to Stardom	KangShiFu	Master Kong	Mindshare	China (Mainland)	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties APAC	Gold
Virtual World	Samsung	Samsung	Mindshare	Indonesia	Spatial / AR / VR / NFT / Metaverse Tech	Smarties APAC	Finalist
The Power of Authenticity	Simple	Unilever	Mindshare	Vietnam	Instant Impact / Promotion	Smarties APAC	Finalist
A New Skipper in the Market	Skipper Limited	S K Bansal Group	Mindshare	India	Creator / Influencer / Celebrity Marketing	Smarties APAC	Bronze
Stop The Beauty Test	Dove	Unilever	Mindshare	India	Diversity & Inclusion	Smarties APAC	Silver
Women are made for more	Sunlight	Unilever	Mindshare	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties APAC	Finalist
THE NET PRACTICE OF STOCK TRADING	Upstox	Upstox	Mindshare	India	Gaming, Gamification & E-Sports, Data Insights / Contextual Marketing, Real Time Marketing	Smarties APAC	Silver, Bronze (2)
The UV Alarmer	Vaseline	Unilever	Mindshare	Vietnam	Data Insights / Contextual Marketing	Smarties APAC	Silver
Thumbstopping Beauty Biases	Dove	Unilever	Mindshare	India	Social Impact Marketing, Real Time Marketing, Personalisation	Smarties APAC	Gold (2), Finalist
Trixy CineGame - 3 Layers of Fun	Kwality Wall's	Unilever	Mindshare	India	Experimental / Innovation Technology	Smarties APAC	Finalist
Dynamic Audio Campaign	CreamSilk	Unilever	Mindshare	Philippines	Audio / Voice / Sonic Branding	Smarties APAC	Finalist
Sales Rep of the Year!	Shikhar	Unilever	Mindshare	India	Live (Streaming) E-commerce	Smarties APAC	Gold
WHEN WAS THE LAST TIME YOU MET A DENTIST?	P/S	Unilever	Mindshare	Vietnam	Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic	Smarties APAC	Silver (2), Finalist (3)
Football Farewell: Letters to Our Legends	Yili	Yili Group	Mindshare	China (Mainland)	Creator / Influencer / Celebrity Marketing	Smarties APAC	Gold
Coffee Ka Better Half	BisCafe	Britannia Industries	Mindshare	India	Product and / or Service Launch	Smarties India	Gold
First ever reusable & sustainable platform	Volvo	Geely	Mindshare	India	Spatial / AR / VR / NFT / Metaverse Tech	Smarties India	Gold
World Diabetes Day	Nutrichoice	Britannia Industries	Mindshare	India	Programmatic	Smarties India	Gold
One Home One Chance	UltraTech Cement	Aditya Birla Group	Mindshare	India	Cross Digital Media Marketing, Experimental / Innovation Technology	Smarties India	Silver, Bronze
Stop The Beauty Test	Dove	Unilever	Mindshare	India	Diversity & Inclusion	Smarties India	Gold
THE NET PRACTICE OF STOCK TRADING	Upstox	Upstox	Mindshare	India	Gaming, Gamification & E-Sports	Smarties India	Gold
Thumbstopping Beauty Biases	Dove	Unilever	Mindshare	India	Real Time Marketing, Social Impact Marketing, Brand Experience	Smarties India	Silver, Finalist (2)
Sales Rep of the Year!	Shikhar	Unilever	Mindshare	India	Live (Streaming) E-commerce	Smarties India	Gold
Unveil Your Big Year Through Music	Aditya Birla Group	Aditya Birla Group	Mindshare	India	Customer (CX) / User Experience (UX) & Design	Smarties India	Finalist
When Lakme 'winged it' with Ankush	Lakmé	Unilever	Mindshare	India	Creator / Influencer / Celebrity Marketing	Smarties India	Bronze
#MoltoPemersatuPasutri	Molto	Unilever	Mindshare	Indonesia	Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Indonesia	Silver, Finalist
Bango x Love Caca - Indonesia's First Virtual Influencer	Bango	Unilever	Mindshare	Indonesia	Spatial / AR / VR / NFT / Metaverse Tech	Smarties Indonesia	Finalist
Breaking Barriers for Movement	Rexona	Unilever	Mindshare	Indonesia	Brand Purpose / Activism	Smarties Indonesia	Finalist
Bruntusan Gone, Hijab On	Pond's	Unilever	Mindshare	Indonesia	Real Time Marketing	Smarties Indonesia	Gold
Building Stronger roots in the Holy Month	Lifebuoy	Unilever	Mindshare	Indonesia	Short or Long Form Video	Smarties Indonesia	Gold
Empowering Movement Through Inclusion	Rexona	Unilever	Mindshare	Indonesia	Diversity & Inclusion	Smarties Indonesia	Finalist
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang	Pepsodent	Unilever	Mindshare	Indonesia	Social Impact Marketing, Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Gold, Silver
EUDG #SetiapUBeriKebaikan Campaign	Unilever	Unilever	Mindshare	Indonesia	Social Impact Marketing	Smarties Indonesia	Bronze
Feast Pop Hijacks the World Cup	Wall's	Unilever	Mindshare	Indonesia	Real Time Marketing	Smarties Indonesia	Bronze
Magnum Opus	Magnum	Unilever	Mindshare	Indonesia	Brand Experience	Smarties Indonesia	Finalist
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women	Vaseline	Unilever	Mindshare	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video	Smarties Indonesia	Finalist (2)
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress	Clear	Unilever	Mindshare	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing	Smarties Indonesia	Bronze (2), Finalist
No Stress when it's CLEAR	Clear	Unilever	Mindshare	Indonesia	Omnichannel Marketing	Smarties Indonesia	Finalist
Royco Nutrimenu : Eat for Good	Royco	Unilever	Mindshare	Indonesia	Programmatic	Smarties Indonesia	Finalist
Samsung and Telkomsel DigiAds Collaboration Bringing Digital Access To All	Samsung	Samsung	Mindshare	Indonesia	Diversity & Inclusion	Smarties Indonesia	Gold
Multi-Player Battle: Raja Galaxy	Samsung Galaxy	Samsung	Mindshare	Indonesia	Gaming, Gamification & E-Sports	Smarties Indonesia	Silver
Smelling Good vs. Looking Good: AXE's Mini Market Promotions	AXE	Unilever	Mindshare	Indonesia	Instant Impact / Promotion	Smarties Indonesia	Silver
Spreading Love, Creating Impact: The 'Speak Up for Love' Story	Closeup	Unilever	Mindshare	Indonesia	Instant Impact / Promotion	Smarties Indonesia	Gold
Conditioning the Nation	Sunsilk	Unilever	Mindshare	Indonesia	Omnichannel Marketing	Smarties Indonesia	Finalist
The WOW Launch 2023	Samsung	Samsung	Mindshare	Indonesia	Product and / or Service Launch	Smarties Indonesia	Finalist
Take the wrinkles out of your life	Molto	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Gold
Voice to CLEAR Your Head	Clear	Unilever	Mindshare	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Finalist
30th Anniversary - #Wall'sHappyJingle	Wall's	Unilever	Mindshare	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Silver
KOL-Powered Immersive Shopping Experience	Tresemme	Unilever	Mindshare	Philippines	Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Philippines	Gold, Silver, Finalist
Accelerating the Next-Generation Ford Territory Launch Through Navigational Data	Ford	The Ford Motor Company	Mindshare	Philippines	Product and / or Service Launch	Smarties Philippines	Finalist
Man at His Best	AXE	Unilever	Mindshare	Philippines	Brand Experience	Smarties Philippines	Finalist
Best-Ever Summer: making Revenge Travel possible through social entertainment	Sunsilk	Unilever	Mindshare	Philippines	Social Media Marketing	Smarties Philippines	Finalist
Do the #RexonaFirstDayVibe	Rexona	Unilever	Mindshare	Philippines	Short or Long Form Video, Instant Impact / Promotion	Smarties Philippines	Silver, Finalist
Empowering Young Filipino Changemakers to Get Dirty for Good	Breeze	Unilever	Mindshare	Philippines	Brand Purpose / Activism	Smarties Philippines	Bronze
Empowers Modern Filipinas to be their Best	CreamSilk	Unilever	Mindshare	Philippines	Instant Impact / Promotion, Product and / or Service Launch	Smarties Philippines	Silver, Bronze
Everest - Maximizing Household Data to Capture High-Value Consumers	Ford	The Ford Motor Company	Mindshare	Philippines	Data Insights / Contextual Marketing	Smarties Philippines	Silver
How AI helped Rebisco Sandwich's Growth in the Category	Rebisco	Rebisco	Mindshare	Philippines	Programmatic	Smarties Philippines	Bronze
Create Your Own Tinola Adventure	Knorr	Unilever	Mindshare	Philippines	Creator / Influencer / Celebrity Marketing	Smarties Philippines	Silver
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills	Knorr	Unilever	Mindshare	Philippines	Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design	Smarties Philippines	Gold, Silver
#BringYourClayGame from Gaming to Grooming	Master	Unilever	Mindshare	Philippines	Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Philippines	Bronze (2), Finalist
Panacea Red AR Filter	Pond's	Unilever	Mindshare	Philippines	Programmatic, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Philippines	Finalist (2)
Personalization with Pond's	Pond's	Unilever	Mindshare	Philippines	Cross Digital Media Marketing	Smarties Philippines	Finalist
Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards	Surf	Unilever	Mindshare	Philippines	Instant Impact / Promotion	Smarties Philippines	Silver
Live Streamer Collaboration: “From One Wise Mom to Another	Surf	Unilever	Mindshare	Philippines	Brand Experience	Smarties Philippines	Gold
Survival of the Freshest	Rexona	Unilever	Mindshare	Philippines	Brand Experience	Smarties Philippines	Finalist
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic	Selecta	Unilever	Mindshare	Philippines	Brand Purpose / Activism	Smarties Philippines	Bronze
Dynamic Audio Campaign	CreamSilk	Unilever	Mindshare	Philippines	Personalisation	Smarties Philippines	Silver
#Lethergrow	Dove	Unilever	Mindshare	Thailand	Brand Purpose / Activism, Social Impact Marketing	Smarties Thailand	Gold, Silver
Dirt Run Battle	Breeze	Unilever	Mindshare	Thailand	Brand Experience, Brand Purpose / Activism	Smarties Thailand	Finalist (2)
Triple Gluta Serum x Miss Grand Thailand	Pond's	Unilever	Mindshare	Thailand	Brand Experience, Creator / Influencer / Celebrity Marketing	Smarties Thailand	Gold, Silver
"Quiet" Nature Regenerates Your "Loud" Life	La Vie	Nestlé	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties Vietnam	Gold
Connecting with Nature, Regenerating the Youth - LaVie's success story	La Vie	Nestlé	Mindshare	Vietnam	Social Media Marketing	Smarties Vietnam	Silver
DATA – NEXT-GEN ENGINE	Ford	The Ford Motor Company	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties Vietnam	Finalist
Kotex Fights Back Period Stigma - Bloody Awesome Series	Kotex	Kimberly-Clark	Mindshare	Vietnam	Brand Purpose / Activism	Smarties Vietnam	Gold
Weather Rescue - A Novo “Skincare” Solution For This Summer	Grab	Grab	Mindshare	Vietnam	Brand Experience, Real Time Marketing	Smarties Vietnam	Finalist (2)
How La Vie 19 Liters Transforms Its Business Model	La Vie	Nestlé	Mindshare	Vietnam	Data Insights / Contextual Marketing, Integrated Ecommerce Innovation	Smarties Vietnam	Silver, Finalist
Nutifood GrowPLUS+ Super Mom	Nutifood GrowPLUS+	NutiFood	Mindshare	Vietnam	Instant Impact / Promotion	Smarties Vietnam	Finalist
TECHCOMBANK CASA	Techcombank	Techcombank	Mindshare	Vietnam	Customer Journey Marketing - Lead Generation / CRM	Smarties Vietnam	Bronze
Ecosystem	Turkcell	Turkcell	Mindshare	Turkey	Product and / or Service Launch	Smarties EMEA	Finalist
Today's Bread Forever	Brennans Bread	Brennans Bakeries	Mindshare	Ireland	Social Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech	Smarties EMEA	Finalist (2)
Dt. Telekom and partners are utilizing the power of media to generate donations for the earthquake victims in Turkey & Syria	Deutsche Telekom	Deutsche Telekom	Mindshare	Germany	Social Impact Marketing	Smarties Germany	Bronze
You're the Voice! Your voice, your power against hate speech	Deutsche Telekom	Deutsche Telekom	Mindshare	Germany	Brand Purpose / Activism, Diversity & Inclusion	Smarties Germany	Bronze (2)
The Most Beautiful Transformation	Filli Boya	Nippon Paint Holdings Co. Ltd	Mindshare	Turkey	Brand Purpose / Activism, Diversity & Inclusion	Smarties Turkey	Finalist (2)
Seo&Content Strategy For Organic Growth	Filli Boya	Nippon Paint Holdings Co. Ltd	Mindshare	Turkey	Customer (CX) / User Experience (UX) & Design, Data Insights / Contextual Marketing, Personalisation	Smarties Turkey	Finalist (3)
Real people, Real videos, a Real partnership	Lipton	PepsiCo	Mindshare	Turkey	Creator / Influencer / Celebrity Marketing	Smarties Turkey	Bronze
Create Your Own Friday	Turkcell	Turkcell	Mindshare	Turkey	Contextual and Geo Targeting, Performance Marketing	Smarties Turkey	Finalist (2)
Twittburcc	Turkcell	Turkcell	Mindshare	Turkey	Social / Influencer Commerce	Smarties Turkey	Finalist
Uni Baby Mobile PN Integrated 3D Effect Programmatic Outdoor	Uni Baby	Eczac?ba?? Group	Mindshare	Turkey	Contextual and Geo Targeting	Smarties Turkey	Finalist
#StandUpToJewishHate	Foundation to Combat Antisemitism	Foundation to Combat Antisemitism	Mindshare	USA	Omnichannel Marketing, Social Impact Marketing	Smarties X	Gold, Silver
#TurnYourBack	Dove	Unilever	Mindshare	USA	Brand Purpose / Activism, Social Impact Marketing	Smarties X	Gold (2)
100 Girls, 100 Kinds of Beauty	Dove	Unilever	Mindshare	China (Mainland)	Short or Long Form Video, Omnichannel Marketing	Smarties X	Gold (2)
Amateur Esports League: Leveling Up the Customer Relationship	Castrol	BP	Mindshare	China (Mainland)	Instant Impact / Promotion	Smarties X	Gold
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress	Clear	Unilever	Mindshare	Indonesia	Digital Out-of-Home (DOOH)	Smarties X	Silver
KPL Player Cards Launch	Clear	Unilever	Mindshare	China (Mainland)	Creator / Influencer / Celebrity Marketing, Gaming, Gamification & E-Sports, Product and / or Service Launch, Live (Streaming) E-commerce	Smarties X	Gold, Silver, Bronze, Finalist
Discover China's Endemic Species	Qualcomm	Qualcomm	Mindshare	China (Mainland)	Short or Long Form Video	Smarties X	Bronze
Impact Index	Tyson	Tyson Foods	Mindshare	USA	Diversity & Inclusion	Smarties X	Bronze
Let Your Sole Out	Gushers	General Mills	Mindshare	USA	Spatial / AR / VR / NFT / Metaverse Tech	Smarties X	Bronze
Pride - The Discrimination Removal	Lifebuoy	Unilever	Mindshare	Vietnam	Data Insights / Contextual Marketing	Smarties X	Bronze
Tet 2022 - The Safe Ticket Home	Lifebuoy	Unilever	Mindshare	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting	Smarties X	Silver, Bronze
L'Occitane's Programmatic Flank Maneuver	L'Occitane	L'Occitane	Mindshare	China (Mainland)	Data Insights / Contextual Marketing	Smarties X	Finalist
Destination Aranya	Louis Vuitton	LVMH	Mindshare	China (Mainland)	Best in Show, Brand Experience, Customer (CX) / User Experience (UX) & Design, Product and / or Service Launch	Smarties X	Gold, Silver (2)
Propelling Restaurants to Stardom	KangShiFu	Master Kong	Mindshare	China (Mainland)	Cross Digital Media Marketing, Social Media Marketing	Smarties X	Gold, Silver
See My Skin	Vaseline	Unilever	Mindshare	USA	Brand Purpose / Activism, Social Impact Marketing	Smarties X	Bronze, Finalist
Shoppable Walmart Hub	Castrol	BP	Mindshare	USA	Integrated Ecommerce Innovation	Smarties X	Gold
Floorcare – Sorry for your inconvenience	Sunlight	Unilever	Mindshare	Vietnam	Social Media Marketing	Smarties X	Bronze
Sunquick FoodPanda Mixologists	Sunquick	CO-RO	Mindshare	Malaysia	Small Budget, Big Impact	Smarties X	Gold
Surf Sisters - Unlocking Mekong Delta	Surf	Unilever	Mindshare	Vietnam	Social Messaging / Chat Apps / Text Messaging	Smarties X	Bronze
The Best Pink Care Reminder	Dove	Unilever	Mindshare	Vietnam	Contextual Targeting, Social Impact Marketing	Smarties X	Gold, Finalist
The Power of Authenticity	Simple	Unilever	Mindshare	Vietnam	Performance Marketing	Smarties X	Finalist
The UV Alarmer	Vaseline	Unilever	Mindshare	Vietnam	Digital Out-of-Home (DOOH)	Smarties X	Gold
WHEN WAS THE LAST TIME YOU MET A DENTIST?	P/S	Unilever	Mindshare	Vietnam	Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging	Smarties X	Silver (3)
Football Farewell: Letters to Our Legends	Yili	Yili Group	Mindshare	China (Mainland)	Cross Digital Media Marketing	Smarties X	Finalist
#StandUpToJewishHate	Foundation to Combat Antisemitism	Foundation to Combat Antisemitism	Mindshare	USA	North America Best in Show, Brand Purpose / Activism, Social Impact Marketing, Omnichannel Marketing	Smarties North America	Gold (3)
#TurnYourBack	Dove	Unilever	Mindshare	USA	Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing	Smarties North America	Silver, Bronze (2)
“Mess Free Hero”	Old El Paso	General Mills	Mindshare	USA	Product and / or Service Launch	Smarties North America	Gold
Impact Index	Tyson	Tyson Foods	Mindshare	USA	Data Insights / Contextual Marketing	Smarties North America	Bronze
Let Your Sole Out	Gushers	General Mills	Mindshare	USA	Spatial / AR / VR / NFT / Metaverse Tech	Smarties North America	Silver
ReTok Shop	Nature Valley	General Mills	Mindshare	USA	Social Media Marketing	Smarties North America	Bronze
Shoppable Walmart Hub	Castrol	BP	Mindshare	USA	Integrated Ecommerce Innovation	Smarties North America	Gold
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles	Clear	Unilever	Mindshare	China (Mainland)	Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)	Smarties China	Silver, Bronze
Colonel KI’s Collector Cards	KFC	Yum! Brands	Mindshare	China (Mainland)	Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)	Smarties China	Silver, Bronze (2)
Dirt For Good (China)	OMO	Unilever	Mindshare	China (Mainland)	Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch	Smarties China	Silver, Bronze
Find Your Flavour	Lay's	PepsiCo	Mindshare	China (Mainland)	Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content	Smarties China	Gold, Silver, Bronze
Powerful without Sugar	KangShiFu	Master Kong	Mindshare	China (Mainland)	Brand Awareness/Experience Improvement/Product or Service Launch, 'Consumer Experience, 'Social E-commerce	Smarties China	Silver, Bronze (2)
The Growth of Colonel KI	KFC	Yum! Brands	Mindshare	China (Mainland)	Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)	Smarties China	Gold (2)
Rural Revitalization Campaign	Yili Guliduo	Yili Group	Mindshare	China (Mainland)	Sustainable marketing	Smarties China	Gold
Vim Black for Men	Vim	Unilever	Mindshare	India	Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding	Smarties APAC	Silver, Finalist
Vim Black for Men	Vim	Unilever	Mindshare	India	Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing	Smarties India	Silver, Bronze, Finalist
Take the wrinkles out of your life	Molto	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Gold
Feast Pop - A.R. Mouth Detection Game	Wall's	Unilever	Mindshare	Indonesia	Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Indonesia	Bronze, Finalist
Kentucky Town Cape Town	KFC	Yum! Brands	Mindshare	South Africa	Geo Targeting	Smarties South Africa	Finalist
Shyft Global Money App	Standard Bank	Standard Bank	Mindshare	South Africa	Lead Generation	Smarties South Africa	Silver