| Overall Rank: | 1 |
| Points: | 726.0 |
| Awards Won: | 55 |
| Finalist(s) Achieved: | 24 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 28 |
| Silver(s) Won: | 19 |
| Bronze(s) Won: | 8 |
| Region: | Global |
| Network: | Publicis Groupe |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
BLACKPINK in Your Oreo | Oreo | Mondelēz International | Leo Burnett | Indonesia | APAC Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Product and / or Service Launch | Smarties APAC | Gold (4) |
Festive Unexpected Gift List | Heineken | Heineken | Leo Burnett | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
Re-coding Life’s Algorithm with Music | Heineken | Heineken | Leo Burnett | Vietnam | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
Cancel Proof | Heineken | Heineken | Leo Burnett | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist |
From Gems to Silver | Heineken | Heineken | Leo Burnett | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Cross Digital Media Marketing | Smarties APAC | Bronze (2) |
Lucky Twist | Oreo | Mondelēz International | Leo Burnett | Vietnam | Experimental / Innovation Technology | Smarties APAC | Gold |
Moms’ Open Kitchen | ABC | Kraft Heinz Company | Leo Burnett | Indonesia | Social Impact Marketing | Smarties APAC | Silver |
Undercover Ads | Oreo | Mondelēz International | Leo Burnett | Indonesia | Data Insights / Contextual Marketing, Personalisation | Smarties APAC | Gold (2) |
Sizzlin' Hot | Doritos | PepsiCo | Leo Burnett | India | Creator / Influencer / Celebrity Marketing | Smarties India | Gold |
Sizzlin' Hot | Doritos | PepsiCo | Leo Burnett | India | Product and / or Service Launch | Smarties India | Silver |
Smart Farm | Lay's | PepsiCo | Leo Burnett | India | Brand Purpose / Activism, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Social Impact Marketing | Smarties India | Silver, Finalist (3) |
The Biochar Project | Lay's | PepsiCo | Leo Burnett | India | Social Impact Marketing, Brand Purpose / Activism | Smarties India | Bronze, Finalist |
BLACKPINK In Your Oreo | Oreo | Mondelēz International | Leo Burnett | Indonesia | Indonesia Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Cross Digital Media Marketing, Personalisation | Smarties Indonesia | Gold (4), Finalist |
ABC Soy - The Failed Cooking Project | ABC | Kraft Heinz Company | Leo Burnett | Indonesia | Diversity & Inclusion | Smarties Indonesia | Silver |
MyM Rewards: No Tricks. Just Treats. | McDonald's | McDonald's | Leo Burnett | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Silver |
Undercover Ads | Oreo | Mondelēz International | Leo Burnett | Indonesia | Personalisation, Programmatic | Smarties Indonesia | Gold, Silver |
Untranslated Ad | McDonald's | McDonald's | Leo Burnett | Indonesia | Social Media Marketing, Product and / or Service Launch | Smarties Indonesia | Silver, Bronze |
BLACKPINK in Your Oreo | Oreo | Mondelēz International | Leo Burnett | Thailand | Product and / or Service Launch, Social Media Marketing | Smarties Thailand | Gold (2) |
The Focus Challenge | Dentyne | Perfetti Van Melle | Leo Burnett | Thailand | Brand Experience, Gaming, Gamification & E-Sports | Smarties Thailand | Gold, Silver |
The Fuel Delivery | PTG Energy | PTG Energy | Leo Burnett | Thailand | Product and / or Service Launch | Smarties Thailand | Silver |
Your Oreo Smile | Oreo | Mondelēz International | Leo Burnett | Thailand | Brand Purpose / Activism, Personalisation | Smarties Thailand | Gold (2) |
BLACKPINK in Your Oreo | Oreo | Mondelēz International | Leo Burnett | Vietnam | Vietnam Best in Show, Social Media Marketing, Brand Experience, Omnichannel Marketing | Smarties Vietnam | Gold (2), Silver |
A The Ungaming Gaming Campaign | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Gaming, Gamification & E-Sports, Brand Experience | Smarties Vietnam | Bronze, Finalist |
Why Overheat? | C2 | Universal Robina Corporation | Leo Burnett | Vietnam | Product and / or Service Launch | Smarties Vietnam | Finalist |
From Gems to Silver | Heineken | Heineken | Leo Burnett | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation | Smarties Vietnam | Silver (2) |
Lucky Twist | Oreo | Mondelēz International | Leo Burnett | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Gold |
QLED Work Cup | Samsung | Samsung | Leo Burnett | Vietnam | Social Impact Marketing, Diversity & Inclusion | Smarties Vietnam | Finalist (2) |
Cancel Proof | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact / Promotion, Real Time Marketing, Omnichannel Marketing | Smarties Vietnam | Silver, Finalist (2) |
Drones versus Desertification | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability, Social Media Marketing, Experimental / Innovation Technology, Brand Purpose / Activism | Smarties EMEA | Silver (2), Finalist (2) |
Tires to Roads | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Smarties EMEA | Gold |
BLACKPINK in your Oreo | Oreo | Mondelēz International | Leo Burnett | Indonesia | Brand Experience, Social Media Marketing | Smarties X | Gold (2) |
Drones versus Desertification | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Experimental / Innovation Technology, Sustainability | Smarties X | Gold, Silver |
Cancel Proof | Heineken | Heineken | Leo Burnett | Vietnam | Omnichannel Marketing, Real Time Marketing | Smarties X | Finalist (2) |
From Gems to Silver | Heineken | Heineken | Leo Burnett | Vietnam | Customer (CX) / User Experience (UX) & Design, Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation | Smarties X | Gold, Silver, Bronze |
Tires to Roads | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Smarties X | Gold |
Lançamento Chavoso de Novos Sabores | Club Social | Mondelēz International | Leo Burnett Tailor Made | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Bronze |
Oreo and Castelo Rá-Tim-Bum | Oreo | Mondelēz International | Leo Burnett Tailor Made | Brazil | Experiência de Marca (Brand Experience), Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Bronze, Finalist |
XSenses - Unlocking new sensations | Trident | Mondelēz International | Leo Burnett Tailor Made | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Finalist |
4 Features. 4 Films. 4 Genres. | Samsung | Samsung | Leo Burnett | United Arab Emirates | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Silver, Finalist |
Digital Strategy | Aramco | Aramco | Leo Burnett | Lebanon | Brand Experience, Social Media Marketing | Smarties MENA | Finalist (2) |
Inspire Your World | Ithra | Aramco | Leo Burnett | Saudi Arabia | Brand Experience, Cross Platform - All Media, Social Media Marketing | Smarties MENA | Gold, Silver, Finalist |