| Overall Rank: | 8 |
| Points: | 213.2 |
| Awards Won: | 13 |
| Finalist(s) Achieved: | 9 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 6 |
| Bronze(s) Won: | 5 |
| Location: | Ho Chi Minh City |
| Region: | APAC |
| Network: | Dentsu |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Beyond Speedy Delivery. Because You Need More | GHTK | GHTK | dentsu Redder | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
How Biti's turns their 40th anniversary into a national and community campaign delivering a huge impact at zero media budget? | Biti's | Biti's | dentsu Redder | Vietnam | Creator / Influencer / Celebrity Marketing, Short or Long Form Video | Smarties APAC | Finalist (2) |
How Techcombank broke ALL RECORDS of bank promotion with the new formula of PROMO-TAINMENT? | Techcombank | Techcombank | dentsu Redder | Vietnam | Instant Impact / Promotion | Smarties APAC | Silver |
The BIG CAT that Brings You BIG LUCK | Techcombank | Techcombank | dentsu Redder | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver |
A Step Forward | Biti's | Biti's | dentsu Redder | Vietnam | Brand Purpose / Activism, Social Impact Marketing | Smarties Vietnam | Silver (2) |
Beyond Speedy Delivery. Because You Need More | GHTK | GHTK | dentsu Redder | Vietnam | Brand Experience, Creator / Influencer / Celebrity Marketing, Short or Long Form Video | Smarties Vietnam | Silver, Finalist (2) |
Flavored by a True Story | Anheuser-Busch InBev | Anheuser-Busch InBev | dentsu Redder | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? | Techcombank | Techcombank | dentsu Redder | Vietnam | Omnichannel Marketing | Smarties Vietnam | Bronze |
The Bank For WHY NOT? Generation | Techcombank | Techcombank | dentsu Redder | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Bronze |
The BIG CAT that Brings You BIG LUCK | Techcombank | Techcombank | dentsu Redder | Vietnam | Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Gold, Bronze |
How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds | Biti's | Biti's | dentsu Redder | Vietnam | Brand Purpose / Activism, Social Impact Marketing | Smarties X | Silver, Finalist |
How GHTK disrupted the last-mile delivery category in Vietnam with the repositioning campaign of high empathy to their customer | GHTK | GHTK | dentsu Redder | Vietnam | Brand Purpose / Activism, Cross Digital Media Marketing | Smarties X | Bronze, Finalist |
How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub? | Techcombank | Techcombank | dentsu Redder | Vietnam | Gaming, Gamification & E-Sports | Smarties X | Gold |
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? | Techcombank | Techcombank | dentsu Redder | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties X | Bronze |
GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Dentsu Redder | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |