Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | APAC | 1403.8 |
| 2 | Mondelēz International | APAC | 705.9 |
| 3 | Nestlé | APAC | 533.9 |
| 4 | PepsiCo | APAC | 298.8 |
| 5 | Heineken | APAC | 285.9 |
| 6 | Alphabet | APAC | 282.0 |
| 7 | Grab | APAC | 249.8 |
| 8 | Samsung | APAC | 242.1 |
| 9 | L'Oréal | APAC | 221.7 |
| 10 | PT Global Digital Niaga Tbk | APAC | 202.9 |
| 11 | The Coca-Cola Company | APAC | 193.2 |
| 12 | Master Kong | APAC | 136.7 |
| 13 | Techcombank | APAC | 135.8 |
| 14 | Vietjet Air | APAC | 134.2 |
| 15 | Abbott | APAC | 126.1 |
| 16 | Procter & Gamble | APAC | 124.5 |
| 17 | Yum! Brands | APAC | 113.7 |
| 18 | Perfetti Van Melle | APAC | 104.5 |
| 19 | VNG Corporation | APAC | 85.5 |
| 20 | GSK | APAC | 77.1 |
| 21 | McDonald's | APAC | 72.5 |
| 22 | PT Bank Central Asia Tbk | APAC | 72.3 |
| 23 | Globe Telecom | APAC | 72.2 |
| 24 | Bayer Group | APAC | 70.9 |
| 25 | The Hershey Company | APAC | 68.3 |
| 26 | LVMH | APAC | 67.9 |
| 27 | Shell | APAC | 67.7 |
| 28 | Biti's | APAC | 66.0 |
| 29 | Haleon | APAC | 65.6 |
| 30 | Amazon | APAC | 65.2 |
| 31 | ThaiBev | APAC | 60.1 |
| 32 | Upstox | APAC | 59.9 |
| 33 | Yili Group | APAC | 57.5 |
| 34 | OCBC Bank | APAC | 56.3 |
| 35 | Bharti Airtel | APAC | 53.8 |
| 36 | Kimberly-Clark | APAC | 50.8 |
| 37 | Oppo | APAC | 50.3 |
| 38 | Britannia Industries | APAC | 48.4 |
| 39 | Paragon Technology and Innovation | APAC | 48.2 |
| 40 | Philips | APAC | 45.9 |
| 41 | Geely | APAC | 45.8 |
| 42 | GHTK | APAC | 43.5 |
| 43 | Tencent | APAC | 42.8 |
| 44 | vivo | APAC | 42.3 |
| 45 | Swiggy | APAC | 42.1 |
| 46 | Chợ Tốt | APAC | 41.0 |
| 47 | Beiersdorf | APAC | 40.4 |
| 48 | Kraft Heinz Company | APAC | 38.0 |
| 49 | Asian Paints | APAC | 36.3 |
| 50 | Sanofi | APAC | 36.1 |
| 51 | PVH | APAC | 35.7 |
| 52 | BP | APAC | 34.5 |
| 53 | Reckitt | APAC | 33.0 |
| 54 | Luminous Power Technologies | APAC | 32.3 |
| 55 | Sony | APAC | 30.2 |
| 56 | CO-RO | APAC | 30.0 |
| 57 | Government of China | APAC | 29.7 |
| 58 | Mitra Adi Perkasa | APAC | 28.6 |
| 59 | FrieslandCampina | APAC | 28.1 |
| 60 | AkzoNobel | APAC | 28.0 |
| 61 | KIRKBI | APAC | 26.4 |
| 62 | Delivery Hero | APAC | 25.0 |
| 63 | Pernod Ricard | APAC | 24.5 |
| 64 | ITC | APAC | 24.2 |
| 64 | Mebigo Labs Private Limited | APAC | 24.2 |
| 66 | Diageo | APAC | 24.1 |
| 66 | The Ford Motor Company | APAC | 24.1 |
| 68 | Dell Technologies | APAC | 21.2 |
| 69 | Godrej Group | APAC | 20.2 |
| 70 | DTAC | APAC | 20.0 |
| 70 | Vietnam International Bank | APAC | 20.0 |
| 72 | Qualcomm | APAC | 18.9 |
| 73 | PTG Energy | APAC | 16.0 |
| 74 | Domino's Pizza | APAC | 13.1 |
| 75 | Digido | APAC | 12.0 |
| 76 | T V Sundram Iyengar & Sons Private Limited | APAC | 9.0 |
| 77 | S K Bansal Group | APAC | 8.9 |
| 78 | Levi Strauss & Co. | APAC | 8.5 |
| 79 | Boonthavorn | APAC | 8.0 |