| Overall Rank: | 1 |
| Points: | 1403.8 |
| Awards Won: | 12 |
| Finalist(s) Achieved: | 18 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 4 |
| Silver(s) Won: | 7 |
| Bronze(s) Won: | 1 |
| Region: | APAC |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
100 Girls, 100 Kinds of Beauty | Dove | Unilever | Mindshare | China (Mainland) | Short or Long Form Video, Omnichannel Marketing | Smarties APAC | Silver, Bronze |
KPL Player Cards Launch | Clear | Unilever | Mindshare | China (Mainland) | Integrated Ecommerce Innovation | Smarties APAC | Gold |
Do the #RexonaFirstDayVibe | Rexona | Unilever | Mindshare | Philippines | Instant Impact / Promotion | Smarties APAC | Finalist |
Vim Black for Men | Vim | Unilever | MullenLowe Lintas | India | Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding | Smarties APAC | Silver, Finalist |
Banh Mi Takeover | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact Marketing | Smarties APAC | Finalist |
Lighting up your world with Sunlight enabled by Grivy x Mindshare | Sunlight | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance | Pepsodent | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties APAC | Finalist |
The Power of Authenticity | Simple | Unilever | Mindshare | Vietnam | Instant Impact / Promotion | Smarties APAC | Finalist |
Stop The Beauty Test | Dove | Unilever | Mindshare | India | Diversity & Inclusion | Smarties APAC | Silver |
Women are made for more | Sunlight | Unilever | Mindshare | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist |
The UV Alarmer | Vaseline | Unilever | Mindshare | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Silver |
Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Social Impact Marketing, Real Time Marketing, Personalisation | Smarties APAC | Gold (2), Finalist |
Trixy CineGame - 3 Layers of Fun | Kwality Wall's | Unilever | Mindshare | India | Experimental / Innovation Technology | Smarties APAC | Finalist |
Dynamic Audio Campaign | CreamSilk | Unilever | Mindshare | Philippines | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
Sales Rep of the Year! | Shikhar | Unilever | Mindshare | India | Live (Streaming) E-commerce | Smarties APAC | Gold |
WHEN WAS THE LAST TIME YOU MET A DENTIST? | P/S | Unilever | Mindshare | Vietnam | Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic | Smarties APAC | Silver (2), Finalist (3) |
Vim Black for Men | Vim | Unilever | Mindshare | India | Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding | Smarties APAC | Silver, Finalist |
Lighting up your world with Sunlight enabled by Grivy x Mindshare | Sunlight | Unilever | Grivy | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance | Pepsodent | Unilever | InMobi | Glance | Indonesia | Brand Purpose / Activism | Smarties APAC | Finalist |
Dynamic Audio Campaign | CreamSilk | Unilever | Spotify Advertising | Philippines | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |
Dynamic Audio Campaign | CreamSilk | Unilever | Wunderman Thompson | Philippines | Audio / Voice / Sonic Branding | Smarties APAC | Finalist |