The SMARTIES Awards is the world’s only global modern marketing awards program honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies and solution/technology providers.
Judging criteria is as follows:
Creative: 20%
Strategy: 20%
Execution: 20%
Results (Business Impact): 40%
For the Creative Channel Only, judging criteria is as follows:
Creative: 40%
Strategy: 20%
Execution: 20%
Business Impact: (20%)
There are 3 channels used by modern marketers, and the sectors they operate in. You may enter as many categories as you wish. To increase your chances of winning, consider entering your work in multiple categories and across regions.
New in 2022
In keeping pace with changing consumer behavior, we renamed and added Channels, as well as creating and revamping titles and descriptions for various categories.
SMARTIES has 7 channels used by modern marketers, and the sectors they operate in. You may enter as many categories as you wish. To increase your chances of winning, consider entering your work in multiple categories and across regions.
Marketing Impact
There are 6 categories to choose from: Brand Experience, Instant Impact, Lead Generation, Data Insights, Product/Service Launch, Customer Life Cycle Marketing
Purpose Driven Marketing
There are 3 categories to choose from: Social Impact Marketing, Brand Purpose/Activism, Diversity & Inclusion
Impact Media
There are 6 categories to choose from: Cross Platform – All Media, Cross Platform – Digital Only, Gaming/Gamification & E-Sports, Social Media Marketing, Creator /Influencer Marketing, Social Messaging/Chat Apps/Text Messaging
Experience Technology
There are 4 categories to choose from: Audio/Sonic Branding (New), XR Technology (AR/VR/MR), Experimental/Innovation Technology, Geo Targeting
Web 3.0
There are 4 categories to choose from: The Internet of Innovation / Connected Intelligent Devices, Spatial Technology, Real Time Marketing, Meta Verse
E-Commerce Marketing
There are 3 categories to choose from: Integrated Ecommerce Innovation, 020 / New Retail / Innovative Sales Channels, Social / Influencer Commerce
Creative
There are 4 categories to choose from: Customer Experience (CX), User Experience (UX) & Design, Personalization, Short or Long Form Video
When entering into these categories, you should present your entry in a way that addresses the challenge as outlined in the category definition. Be sure to review the category definitions to ensure your effort meets the criteria of the specific category definition. Many category titles have been changed and descriptions have been updated.
Unsure where your campaign would fit best? Contact us, and we will get back to you with recommendations.
