| Overall Rank: | 12 |
| Points: | 119.9 |
| Awards Won: | 13 |
| Finalist(s) Achieved: | 9 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 9 |
| Region: | EMEA |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Goodbye To Diapers, Hello To The Toilet! | Selpak | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Short or Long Form Video | Smarties Turkey | Finalist |
GOATs Smart NFT Campaign (Proof of Concept) | MultiChoice | MultiChoice | Yonder Media | South Africa | Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR) | Smarties South Africa | Bronze, Finalist |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
Grundig DCO | Arçelik | Koç Holding | Ingage | Turkey | Personalization | Smarties EMEA | Finalist |
Antibacterial Launch Communication Online to Offline Approach | Selpak | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Geo Targeting, Cross Platform - All Media | Smarties EMEA | Bronze, Finalist |
Yandex Navi to Pay For Fuel Without Leaving Your Car | Opet | Koç Holding | Ingage | Turkey | Partnerships Marketing | Smarties EMEA | Bronze |
Ultramarket Dynamic Creative Optimization | Opet | Koç Holding | Ingage | Turkey | Data Insights | Smarties EMEA | Finalist |
Feel Good in One Breath Relaunch Communication | Selin | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Cross Platform - All Media | Smarties Turkey | Finalist |
Yandex Navi to Pay For Fuel Without Leaving Your Car | Opet | Koç Holding | Ingage | Turkey | Partnerships Marketing, Gaming, Gamification & E-Sports | Smarties Turkey | Bronze (2) |
Antibacterial Launch Communication Online to Offline Approach | Selpak | Eczacıbaşı Tüketim Ãœrünleri | Ingage | Turkey | Geo Targeting | Smarties Turkey | Finalist |
Dynamic Creative Optimisation | Uni Baby | Eczacıbaşı | Ingage | Turkey | Data Insights, Personalization | Smarties Turkey | Bronze, Finalist |
GOATs Smart NFT Campaign (Proof of Concept) | MultiChoice | MultiChoice | Yonder Media | South Africa | Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR) | Smarties South Africa | Bronze, Finalist |
Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |