With 21 categories, Smarties EMEA 2015 covers everything from traditional print and innovation to brand awareness to video/rich media and social media.
Marketing Strategy Categories
These campaigns represent how mobile marketing was used to achieve core strategic marketing objectives while demonstrating creativity and effectiveness and showcasing the power of the mobile channel.
|Any mobile marketing campaign created with the primary objective of building brand awareness and establishing brand recognition (has the brand grown/developed/been enriched by its engagement with mobile).|
Lead Generation / Direct Response / Conversion
|Any campaign that demonstrates how the use of mobile marketing generated prospective customers for future engagement and sales, or any campaign that reveals how the use of mobile marketing directly impacted sales, conversions, trials, or purchase intent among the target audience.|
|Any campaign that has used mobile to successfully launch and/or re-launch a product or service into the marketplace, delivering measurable success based on a mobile platform.|
|Any campaign that demonstrates how the use of mobile marketing led to a successful promotional campaign (i.e.: contests, demonstrations, coupons, exhibitions/trade shows, games, sweepstakes, point-of-sale displays, merchandising, special offers etc.), resulting in increased customer activity and/or further engagement. Campaign should demonstrate mobile's ability to reach a mass audience and change buying behavior.|
Media Strategy Categories
These campaigns represent how mobile marketing was incorporated into an integrated marketing mix and/or leveraged different mobile channels with increased results based on creativity and ROI.
Cross Media/Cross Mobile Integration
|Any campaign where mobile marketing was integrated as a core strategy with other media and communications channels. E.g. TV, Print, Radio, Outdoor, PR, Direct Marketing, etc. or any campaign, which integrated a minimum of 3 mobile applications i.e.: apps, mobile web, video, display, search, messaging, etc.)|
Marketing within a Mobile Gaming Environment
|Any campaign delivered within a gaming app or a mobile gaming environment where the brand is not the app or game itself. If you have a branded gaming app, submit to the Mobile App category.|
|Any SMS/MMS based messaging campaign to a customer base, featuring the use of SMS/MMS and delivers against a core marketing objective. Examples include (but not limited to) activation of marketing programs, customer acquisition, engagement and conversion.|
|A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution.|
|Any mobile app that was created as part of an integrated mobile marketing strategy to either provide information, entertainment, productivity or utility as part of the customer experience.|
|Any mobile website (not an app) developed to provide an enhanced mobile experience to showcase a company, product, brand or service.|
|Any campaign featuring the use of social networks, person-to-person and/or community channels on a mobile platform.|
These campaigns represent how the use of mobile based enabling technologies and innovations delivered against marketing campaigns and enriched the user experience and increased consumer engagement with a product or service.
|Any mobile marketing campaign featuring new or groundbreaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution.|
|A retail transaction that was enabled by a mobile device, using an application and/or the native capabilities of mobile.|
|Any mobile marketing campaign that uses location based services as the primary anchor of the campaign to connect with customers and deliver highly relevant, targeted messages at a time and place when a consumer is most likely to act on them. These can be one off campaigns or long term activity.|
|Any campaign that demonstrates how the experience of sight, sound, and motion (video advertising) was used in a mobile environment or create consumer demand and engagement.|
Industry Awards - non submission
The Industry Awards represent the best-of-the-best in the mobile marketing industry – all winners will have a direct impact in the growth of the industry and will be chosen by our Board Members, it is not possible to submit an entry for consideration. If you would like to recommend an organization for consideration please email [email protected].
Agency of the Year in Mobile
|This award represents the Publisher or Media Company that has exhibited unprecedented leadership within the mobile marketing industry to help drive its growth and best practices, and /or this award will be will be selected by our esteemed panel of judges/ board members of MMA Asia from the winners of each of the award categories.|
Enabling Technology Company of the Year in Mobile
|This award represents the Mobile Enabling Technology Company whose innovative technology has changed the landscape of the mobile marketing industry and disrupted the industry.|
Operator of the Year in Mobile
|This award represents the Mobile Operator organization that has exhibited unprecedented leadership within the mobile marketing industry to help drive its growth and best practices, and /or this award will be will be selected by our esteemed panel of judges /board members of MMA Asia from the winners of each of the award categories.|
Publisher / Media Company of the Year in Mobile
|This award represents the Publisher or Media Company that has exhibited unprecedented leadership within the mobile marketing industry to help drive growth and best practices.|