Zoove Corp. Releases Mobile Marketing Study (Zoove) | MMA Global
  2. Zoove Corp. Releases Mobile Marketing Study (Zoove)
  2. Zoove Corp. Releases Mobile Marketing Study (Zoove)

Zoove Corp. Releases Mobile Marketing Study (Zoove)




Zoove Corp. Releases Mobile Marketing Study
Results Call for Changes in Mobile Marketing Campaigns

Mediamark Research (MRI) and Zoove Corp. released the results of a new Mobile Marketing Consumer Study examining the public’s awareness of - and ability to respond to mobile marketing campaigns using different response mechanisms including short message service (SMS) short codes and StarStar™ Dialing. 


Results of the study show that three years after the introduction of SMS short codes, only 47 percent of adult consumers know how to use it.  Alternatively, 91 percent of adults found it easy to respond to mobile marketing campaigns using StarStar Dialing and 82 percent of participants preferred StarStar Dialing over SMS short codes.

To view the complete report, please click HERE.

Research Type(s): 
Public Research