June 2009 (data compiled from 6/1/09 - 6/30/09)
June 2009 SMART Highlights & Q2 Review
U.S. Mobile Internet Reach:
- U.S. Mobile Internet increased to 59.8M users; Millennial Media now reaches 74% of the mobile internet or 44.2M users, according to Nielsen.
June Special Features:
- Top 10 mobile ad verticals in Q2: #1 Entertainment, #2 Telecommunications, #3 Portals, etc.
- Entertainment Knows Mobile. Movie Studios, in particular, have:
- Leveraged the mobile ad network model to reach, target and engage consumers.
- Delivered rich brand experiences on their persistent mobile sites, yet creatively leverage custom landing pages and rich media at different stages of the campaign lifecycle.
Engagement & Targeting:
- Monthly CPEU rates remained consistent in Q2 across multiple Campaign Targeting Methods, as did percentage changes among the Campaign Targeting Mix.
- Advertisers continued to invest in their brand’s permanent mobile presence. In June campaigns sending traffic to site as a campaign destination increased 10.46%.
- 48% of campaigns utilized Frequency Capping in June; remained consistent in Q2.
- Average session time increased significantly from 4:28 to 5:38 in Q2.
- 98% of page views featured only one ad request in June.
- The average monthly page views per user was 99 page views in June.
Device Highlights:
- 68% increase in iPhone& iPod Touch impressions on Millennial Media’s network in June.
- Apple’s impression share increased 4.20% in June; however, Samsung remained in the #1 position with the largest impression share throughout Q2.
- The iPhone regained the #1 spot‐this also contributed to the 1.4% month over month growth of Touch Screen device share versus other input mechanisms.
- The Blackberry Curve andBlackberry Pearl remainedconsistentlyin the#3 and #5 spots respectively month over month –while T‐Mobile’s HTC G1 (Dream) took the #7 slot in June.
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