Mobile Advertising & Marketing Report by BERG INSIGHT
Wireless Analyst firm Berg Insight just released a new report on Mobile Advertising and Marketing in Europe and North America. This strategic research report provides you with 120 pages of unique business intelligence and expert commentary on which to base your business decisions. Who will be the real winners in the mobile advertising race? As digital channels transform advertising, the mobile handset is becoming increasingly attractive for individualised marketing. As an MMA member you are entitled to a 15 percent discount on the report when mailing in your order to [email protected] . The report has three different formats and you find more information about this and pricing in the brochure.
This report answers the following questions:
- What changes in the mobile industry and end-user behaviour are required before mobile advertising can become a multi-billion euro market?
- How are Google, Microsoft, Nokia and Yahoo positioning themselves to become leading mobile advertising networks?
- Who are the remaining independent mobile advertising providers and aggregators following the recent merger and acquisition spree?
- How are the traditional players in the advertising industry approaching the mobile channel?
- What are the initial experiences from mobile marketing campaigns?
- Which advertising formats will become most successful in the mobile environment?
- How is the ad-based revenue model going to impact mobile search, location-based services and social networking communities?
- What long-term effects will the rise of mobile advertising have on the telecom industry?
MMA Discount
The report, Mobile Advertising & Marketing by BERG INSIGHT is available at a 15% discount to MMA Members. Please contact Johan Fagerberg at [email protected] to order report.
Please click go to http://www.mmaglobal.com/productsheet.pdf to view the product sheet.
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