Wireless Analyst firm Berg Insight just released the second edition of the report about the Global market for mobile advertising and marketing. This strategic research report provides you with 100 pages of unique business intelligence and expert commentary on which to base your business decisions. Who will be the real winners in the mobile advertising race? As digital channels transform advertising, the mobile handset is becoming increasingly attractive for individualised marketing.  The report has three different formats and you find more information about this and pricing in the brochure.

The report is available at a  15% discount to MMA Members.  Learn more by logging into the  members' only site.    (under Members Only Offers)

This report answers the following questions:

• How can mobile handsets become integrated in the marketing mix?
• What changes in the mobile industry and end-user behaviour are required before mobile advertising can become a multi-billion euro market?
• How are Google, Microsoft, Nokia and Yahoo positioning themselves to become leading mobile advertising networks?
• Who are the rising stars that stand out from crowd of mobile advertising and marketing companies?
• How well suited for advertising are different existing and future mobile media channels?
• What are the initial experiences from mobile marketing campaigns?
• Which advertising formats will become most successful in the mobile environment?
• In what ways can location technology improve the efficiency of mobile advertising?

Learn how to purchase this report