The Mobile Ad Degree: Interest in Mobile Advertising
The Mobile Ad Degree educational series, developed in 2007 by Ad Infuse and M:Metrics, brings all sectors of the industry together to share experiences and best practices for successful ventures in mobile advertising. The quarterly program, which has only grown richer with the support of partners such as InsightExpress, 4INFO, MobiAD News and Reuters Media, continues to strive for relevant ways to educate the media and advertising industries on the true potential that innovative executions in mobile can yield. Insights from surveys powered by InsightExpress of agencies, content owners, brands, mobile operators and vendors at the recent Mobile Ad Degree )MAD) events in Los Angeles, San Francisco and London reveal emerging industry trends that prove mobile advertising to be an area of increasing interest and growth – and increasing spend.
From the second half of 2007 to May 2008 interest in mobile advertising has shown tremendous growth. In the second half of 2007, Wave8 found interest in mobile advertising to be at 26% and then nearly doubled at the start of 2008 at 46%. Similarly, the Mobile Ad Degree surveys found interest a bit later in 2008 at 64% in March and then rising to 81% in May.
Source: Wave8 and Mobile Ad Degree, San Francisco and Los Angeles
The entertainment and automotive industries are leading the adoption of mobile advertising, as 81% of L.A. survey respondents plan to run a mobile campaign in 2008. In the areas they were most likely run a mobile campaign, entertainment topped the list at 50%, with automotive second at 26%.
Source: Mobile Ad Degree Los Angeles
A barrier to entry in mobile advertising seen across the US and European markets was the need for an improved user experience, with 64% in S.F., 40% in L.A. and 25% in the U.K. As more advanced mobile devices and web access permeate the market, largely spurred by the iPhone and distribution improvements, this demand will be met and user experience will be less of a hindrance to entering the mobile ad market.
Source: Mobile Ad Degree, London, San Francisco and Los Angeles
About Mobile Ad Degree
The Mobile Ad Degree educational series, developed in 2007 by Ad Infuse and M:Metrics, brings all sectors of the industry together to share experiences and best practices for successful ventures in mobile advertising.
Mobile Ad Degree hosts events in Los Angeles, San Francisco, New York and London, please visit www.mobileaddegree.com for more information about the program or to register for upcoming events.
For more information contact [email protected] or call 415.315.3400.
About Ad Infuse
Ad Infuse provides the premium mobile advertising network and technology platform for delivering personalized, relevant ads across all media formats on all mobile devices. Ad Infuse is the only company that enables brands and content owners to interact with each individual subscriber throughout their mobile experience, using text, banner, video and mobile applications to serve deeply engaging campaigns that go beyond the initial click, without compromising personal privacy.
Ad Infuse enables blue-chip brands to reach the right person with the right message, quality content providers to maximize the potential of their advertising inventory, and network operators to offer a superior user experience to their subscribers, delivering a relevant blend of ad-supported and subscription-based content. For consumers, Ad Infuse supports all of the possibilities that the mobile Web has to offer – enabling ad supported content for the latest in news stories, pop culture, video entertainment, and compelling mobile games and widgets.
For more information about Ad Infuse, please visit www.adinfuse.com or call 415.315.3400.
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