Malaysia’s Multi-Platform Consumer Behaviour | Mobile Marketing Association

comScore recently announced major upgrades to MMX Multi-Platform and Mobile Metrix in Malaysia with the introduction mobile consumer panel data. An analysis of the multi-platform and mobile data revealed some key findings:

  • In Malaysia, multi-platform users form the largest segment, with just over half of the total digital population accessing the Internet via both desktop and mobile devices in a month.
  • 15–24 users are most ‘mobile only’ when accessing the Internet, while 25–34s are least reliant on desktop.
  • Almost three quarters of total online minutes in Malaysia are spent on smartphone or tablet devices.
  • Mobile time dominates overall digital minutes across all demographics, but it is younger users who spend the largest share of their time on mobile.

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