Malaysia’s Multi-Platform Consumer Behaviour
comScore recently announced major upgrades to MMX Multi-Platform and Mobile Metrix in Malaysia with the introduction mobile consumer panel data. An analysis of the multi-platform and mobile data revealed some key findings:
- In Malaysia, multi-platform users form the largest segment, with just over half of the total digital population accessing the Internet via both desktop and mobile devices in a month.
- 15–24 users are most ‘mobile only’ when accessing the Internet, while 25–34s are least reliant on desktop.
- Almost three quarters of total online minutes in Malaysia are spent on smartphone or tablet devices.
- Mobile time dominates overall digital minutes across all demographics, but it is younger users who spend the largest share of their time on mobile.
Read more here.