Indonesia is home to the largest Islamic population in the world, with 87.2% of people identifying as Muslims - who observe the holy month of Ramadan as a commemoration of their beliefs.

As consumers buy gifts and presents for family, relatives and friends, there’s a significant uplift in online retail sales during the Ramadan month, and particularly in the last couple of weeks before Eid al-Fitr. Consumer patterns change, demand is at an all-time high and shopping budgets soar across households.

With almost 100 million smartphone users as of 2019 and the country spending more time on mobile than ever before, it is of little surprise that the Indonesian consumer will be increasingly using mobile as the primary device for shopping during the Ramadan season. Mobile is the constant companion during Ramadan, with Indonesians turning to their mobile in this period more than any other part of the year.