Indonesia’s Mobile Only Population and Mobile Consumer Behaviour | MMA Global
  2. Indonesia’s Mobile Only Population and Mobile Consumer Behaviour
  2. Indonesia’s Mobile Only Population and Mobile Consumer Behaviour

Indonesia’s Mobile Only Population and Mobile Consumer Behaviour

comScore recently announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia, with the introduction mobile consumer panel data. An analysis of the multi-platform and mobile data revealed some key findings:

  • Indonesia has a large ‘mobile only’ population, and mobile devices account for 91% of all digital minutes.
  • The mobile only trend is more pronounced among younger demographics, but two thirds of users aged 35+ use only smartphone and tablet devices to access digital content.
  • Large international mobile properties, driven especially by communication apps (including email and messaging), lead mobile time.
  • Mobile app engagement does not correlate with reach, so a detailed understanding of the app landscape is required.

Click here to read more.

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Content Tags (Deprecated): 
indonesia
Research Type(s): 
Statistical Snapshots