Cuebiq, the largest provider of accurate and precise location data in the U.S. and GasBuddy, the only smartphone app connecting millions of drivers with their Perfect Pit Stop, have conducted a joint study examining foot traffic of GasBuddy users to convenience stores and gas stations across the U.S. in Q1 2017. As the first footfall trend report in the fuel and convenience store space, the analysis exemplifies how location intelligence can help this massive and rapidly growing industry understand consumer habits and behaviors. Leveraging Cuebiq’s proprietary intelligence platform and data collection methodology, the companies analyzed anonymous geo-behavioral patterns of GasBuddy’s app users, which allowed them to gain insights into its users’ offline behavior such as frequency of station visits, fueling patterns, how long they spend at a location and brand loyalty. Key study highlights include: - GasBuddy and Cuebiq analyzed more than 23 million consumer visits to stations and stores throughout Q1, which enabled them to understand America’s refueling behaviors. - Weekdays between 11:00 a.m. and 1:00 p.m. were highly-trafficked hours in Q1.
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