The 2019 Festive Season Guide for Marketers in India | MMA

With a holiday to celebrate every month of the year, India is undoubtedly the land of festivities. Yet, starting in September, the country witnesses a distinct excitement in the air around the biggest Indian festivals of Dussehra, Diwali and Christmas.

89% of consumers plan to spend more than or the same as last year in the upcoming festive season. However, 43% of consumers are undecided about their shopping or are heading unplanned into what is conventionally a highly-planned affair. The always-on Connected Indian Consumer, with a nonlinear shopping journey, is now dictating how brands can engage with them. Brands need to understand the connected consumer’s shopping journey and deliver a frictionless experience to capitalize on this opportunity.

Download this report to understand:

  • The emerging trends in consumer behavior,
  • The festive shopping journey and its biggest friction points
  • The best practices marketers can adopt to win the connected consumer during the biggest shopping spectacle of the year.

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