All solutions have their strengths, weaknesses and use cases where they excel. The key differentiators in identity resolution for Epsilon are that each CORE ID is associated with a real person's name and postal address and our 1000s of direct publisher relationships enable us to directly serve personalized ads in a consented, privacy-safe manner that's future-proofed for both the advertiser and the publisher. We collaborate with the organizations you mention and many more throughout the ecosystem to develop standards, best practices and market education through our engagement in trade bodies like PRAM, iab and W3C.
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All solutions have their
All solutions have their strengths, weaknesses and use cases where they excel. The key differentiators in identity resolution for Epsilon are that each CORE ID is associated with a real person's name and postal address and our 1000s of direct publisher relationships enable us to directly serve personalized ads in a consented, privacy-safe manner that's future-proofed for both the advertiser and the publisher. We collaborate with the organizations you mention and many more throughout the ecosystem to develop standards, best practices and market education through our engagement in trade bodies like PRAM, iab and W3C.
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