Q. How is Joel Rubinson's thinking different from Peter Fader's thinking? Seems similar. Submitted by Visitor (not verified) on Mon, 10/19/2020 - 10:13 Responses Pete Fader focused on the voted up +1 Vote up! Vote down! Please login to vote. You voted this up Pete Fader focused on the value of a customer but presented no insight into the relative responsiveness of segments to advertising. Our work goes deeper into the marketing value chain but the two can be combined. Posted by Joel Rubinson on Mon, 10/19/2020 - 10:14 | Permalink reply Add new comment Your name * E-mail * The content of this field is kept private and will not be shown publicly. Job Title * Company * Linkedin Profile URL Comment * More information about text formatsFiltered HTMLPlain text
Responses
Pete Fader focused on the
voted up +1
Please login to vote.
You voted this up
Pete Fader focused on the value of a customer but presented no insight into the relative responsiveness of segments to advertising. Our work goes deeper into the marketing value chain but the two can be combined.
Add new comment