Like all advertisers, publishers, and ecosystem solutions providers, Epsilon has been closely monitoring the impacts to IDFA accessibility since the April 26th rollout of Apple's App Tracking Transparency (ATT) framwork. At this stage, Epsilon does not anticipate a material impact to our delivery scale. Each CORE ID is associated with an average of 5 unique digital touchpoints, and more than 95% of our CORE IDs are reachable daily with no reliance on Apple's IDFA. After third-party cookies were deprecated in Safari back in 2017, Epsilon actually experienced a 25% increase in ad delivery on Apple's proprietary browser across both desktop and mobile versions that has persisted ever since because of our ability to accurately recognize individuals in a privacy-safe manner when others cannot. T
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Like all advertisers, publishers, and ecosystem solutions providers, Epsilon has been closely monitoring the impacts to IDFA accessibility since the April 26th rollout of Apple's App Tracking Transparency (ATT) framwork. At this stage, Epsilon does not anticipate a material impact to our delivery scale. Each CORE ID is associated with an average of 5 unique digital touchpoints, and more than 95% of our CORE IDs are reachable daily with no reliance on Apple's IDFA. After third-party cookies were deprecated in Safari back in 2017, Epsilon actually experienced a 25% increase in ad delivery on Apple's proprietary browser across both desktop and mobile versions that has persisted ever since because of our ability to accurately recognize individuals in a privacy-safe manner when others cannot. T
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